ADVERTISING EXEC SPEAKS TO CLUB

Ian Cohen, director of account services and research, and a partner in Kupper Parker Communications Inc. of St. Louis, will address members of the Advertising Federation of Southeast Missouri Thursday.

The group will meet at 6 p.m. at Drury Lodge in Cape Girardeau.

Cohen will discuss "12 Steps to Developing a More Effective Advertising Message," a talk designed to target concerns of anyone who has the task of developing effective advertising.

Cohen, a graduate of the University of Missouri, worked for the St. Louis Globe-Democrat and St. Louis Post-Dispatch prior to joining Kupper Parker.

The Advertising Federation of Southeast Missouri is a recently-formed affiliate of the American Advertising Federations, whose membership consists of advertising, marketing, and public relations professionals and educators.

Thursday's meeting is open to any one.

Non-members interested in attending should call Kim Mitchell, 334-7410, or Maggie Friend, 651-5533 for reservations. A fee of $10 covers the dinner.