Jordan's Way Fundraiser with Southeast Missouri Humane Society

Sarah Yenesel

Tuesday, January 19, 2021

Social media personality Kris Rotonda of Clearwater, Florida visited the Southeast Missouri Humane Society to conduct a four hour Facebook Live program to raise money for the shelter. This is one of many stops in his 50-state tour in which he is visiting several animal shelters in each state to raise money through outlandish challenges broadcasted on Facebook Live. Rotonda’s efforts have recently been featured on the Hallmark Channel and The Dodo, a social media platform that spotlights animal-related stories and videos. Rotonda has his own charitable organization, Jordan's Way, that raises awareness and funds for animal shelters.

Host of the night's fundraiser, Kris Rotonda, talks to the Facebook Live audience through his phone in the dog kennels at the Southeast Missouri Humane Society on Tuesday, Jan. 19, 2021. (Sarah Yenesel ~ Southeast Missourian)
From left, Kris Rotonda pies board president Charlotte Craig during a fundraiser with Jordan's Way via Facebook Live at the Southeast Missouri Humane Society on Tuesday, Jan. 19, 2021. (Sarah Yenesel ~ Southeast Missourian)
Right, Dr. Sean Byrd pies his co-worker Lindsey Schlosser, left, during a fundraiser with Jordan's Way via Facebook Live at the Southeast Missouri Humane Society on Tuesday, Jan. 19, 2021. (Sarah Yenesel ~ Southeast Missourian)
Center, Kelsey Minakata pies Sam Minakata, left, during a fundraiser with Jordan's Way via Facebook Live at the Southeast Missouri Humane Society on Tuesday, Jan. 19, 2021. (Sarah Yenesel ~ Southeast Missourian)

Center, Steve Schaffner plays the fiddle for the dogs in the shelter during a fundraiser with Jordan's Way via Facebook Live at the Southeast Missouri Humane Society on Tuesday, Jan. 19, 2021. (Sarah Yenesel ~ Southeast Missourian)
Left, volunteer Requi Salter gets pied in the face by board president Charlotte Craig during a fundraiser with Jordan's Way via Facebook Live at the Southeast Missouri Humane Society on Tuesday, Jan. 19, 2021. (Sarah Yenesel ~ Southeast Missourian)
Left, volunteer Randy Barnhouse sits in a kennel with a dog until $1,000 is raised for his release during a fundraiser with Jordan's Way via Facebook Live at the Southeast Missouri Humane Society on Tuesday, Jan. 19, 2021. (Sarah Yenesel ~ Southeast Missourian)
A puppy licks whipped cream off of Sam Minakata's face during a fundraiser with Jordan's Way via Facebook Live at the Southeast Missouri Humane Society on Tuesday, Jan. 19, 2021. (Sarah Yenesel ~ Southeast Missourian)
Right, Cape Girardeau mayor Bob Fox reacts to getting pied by councilman and mayor pro tem Robbie Guard, left, during a fundraiser with Jordan's Way via Facebook Live at the Southeast Missouri Humane Society on Tuesday, Jan. 19, 2021. (Sarah Yenesel ~ Southeast Missourian)

Right, Cape Girardeau mayor Bob Fox pies the face of councilman and mayor pro tem Robbie Guard, left, during a fundraiser with Jordan's Way via Facebook Live at the Southeast Missouri Humane Society on Tuesday, Jan. 19, 2021. (Sarah Yenesel ~ Southeast Missourian)
Left, councilman and mayor pro tem Robbie Guard reacts to getting pied by Cape Girardeau mayor Bob Fox, right, during a fundraiser with Jordan's Way via Facebook Live at the Southeast Missouri Humane Society on Tuesday, Jan. 19, 2021. (Sarah Yenesel ~ Southeast Missourian)