Really? The Super Bowl is today? Five things you may not know about the Super Bowl

1: JUST SUPER: Unless your company is an official, sanctioned sponsor of the NFL, you can't use the words "Super Bowl" in advertising and promotion. In the run-up to today's game, advertisers count on linkages to the Super Bowl to sell everything from pizzas and televisions to Velveeta cheese. The workaround is to skirt the issue, with ads for "super" savings, referring to "the big game" or "game time." If it's February and it's football, the likely reference is to the Super Bowl. The NFL has been known to go after even small retailers that mistakenly insert the words in their ads for hot-wing specials and party supplies.

2: SUPER ADS: An advertiser pays about $4 million for a 30-second spot during the Super Bowl -- to reach its more than 100 million viewers. This year, according to Advertising Age, actress Scarlett Johansson will be hawking SodaStream; soccer star David Beckham is frontman for H&M, promoting his Bodywear line; and Wonderful Pistachios has funny man Stephen Colbert to urge America to "Get Crackin." CNNMoney reports the Anheuser-Busch Clydesdales will add a 10-week-old puppy to their team, continuing its string of spots that anthropomorphize the giant horses.

3: SUPER POOLS & BETTING BOARDS: Along with the NCAA basketball tournament, the Super Bowl represents one of the most highly bet-upon events in sports. Amateurs -- who never watch sports, don't follow the teams -- are cajoled into parting with a few bucks to try to beat the odds. Some friendly cross-country wagers may take place. More informed fans may make a more serious bet. The popular pick-a-number betting boards found in the office and the corner tavern is the no-thought gamble of picking up a few bucks from your less lucky colleague or neighbor.

4: SUPER PARTIES: From winter tailgates to gathering around the big-screen TV in the basement or getting together in the assisted living rec room, Super Bowl parties have become an American tradition. Since the first Super Bowl -- the Green Bay Packers defeated the Kansas City Chiefs, 35-10 -- in 1967, parties include new-traditional favorites such as hot wings, pizza, submarine sandwiches, chili, and the ice-cold beverages that go with them.

5: SUPER TIME: A lot of people tuning in to the Super Bowl don't watch any other football game all season. It's a time for parties, and folks assemble for the half-time show. After several years of geriatrics -- The Who, Paul McCartney, Madonna -- and Janet Jackson's wardrobe malfunction, this year's show includes Grammy Award winner Bruno Mars, who has sold more than 10 million records worldwide, and the Red Hot Chili Peppers, inducted into the Rock and Roll Hall of Fame in 2012.

After the game, the perennial question for the super hero is, "What are you going to do now?" And the answer is, "I'm going to Disney World!" You think?