Wendy Williams' star rises through renewed image

ATLANTA -- When Wendy Williams started rehearsals for ABC's "Dancing With the Stars," her dance partner, Tony Dovolani, expected the talk-show personality to translate her animated bravado onto the dance floor.

But Dovolani didn't get what he envisioned from Williams, known for her infectious catchphrase, "How you doin'?" He was surprised to see the typically bold Williams nervous about her inept dancing ability during practice, feeling insecure about her voluptuous frame while standing nearly 6 feet tall.

"I'm not a dancer. I have two left feet and a hoof," said Williams, bursting into laughter recently while on the set of Lifetime's "Drop Dead Diva," where she was filming an episode in which she plays a judge. On the premiere of "DWTS" March 21, Williams finished near the bottom of the scoreboard, scoring 14 out of 30 points.

Dovolani believes as Williams practices more, it'll help her overcome her self-esteem issues on the dance floor.

"She was always the tall kid, always felt too big to dance," said Dovolani, who is in his 11th season on "DWTS." "With her being tall, I see that as her strength. It's almost like she's the Wonder Woman. I don't want to hide her height. I want her to celebrate it."

Whether Williams is eliminated early or not, the extra exposure on the hit dance show should boost her celebrity and increase appeal of her weekday syndicated program, "The Wendy Williams Show." The show is already being aired in 54 countries and ranks 13th among other talk shows, according to the Nielsen Co.

The success of her talk show, which was renewed for its third season, has generated other opportunities for Williams. Along with "Dancing With the Stars" and "Drop Dead Diva," she'll appear on the soap opera "One Life to Live" and host a new dating show "Love Triangle" on the Game Show Network next month.

Everything is starting to take form for Williams, who said she wanted to expand beyond her burgeoning talk show this year. She says it's been a tough road to her dynamic rise.

It was a course Williams doesn't regret.

"It had to be this hard," she said. "As a woman, you always have the option of laying flat on your back and getting things easier. But there's always going to be a girl like me that'll laugh at women like that."

Williams spent more than 20 years as a radio DJ, building an explosive reputation for her audacious personality, someone who talked about celebrities and dared to ask them about their dirty laundry. That led to high ratings but also one firing and notorious clashes with celebrities. Still, stars came to her to talk, and she had grudging respect within the industry.

Through all the drama, her radio show, "The Wendy Williams Experience," garnered 12 million listeners and she eventually was offered a chance to host her own television show.

For Williams, she knew she had to trade in her brash shock-jock shtick to show a more sensitive side -- while having the same backbone. It was a tough transition for Williams to differentiate her radio and TV persona, until she left radio in 2009.

"It was a little bit difficult for her going back and forth," said Lonnie Burstein, the executive vice president of programming and production for Debmar-Mercury, which syndicates and produces "The Wendy Williams Show."

"She would say, 'Is that not good for TV?'" Burstein said. "I think that part was harder for her. Now with radio in the rearview mirror, I think it's been fairly seamless."

In the past few years, Williams said she's been able to mature as a host through her lifestyle of being a mother to her 10-year-old son and as a wife. She also says having less talk time on television than she had as a radio DJ has contributed to her reformed image.

"With growth and age, there comes maturity and how you conduct yourself," Williams said.

Burstein said Williams' growth as an interviewer was one reason the show became the first to land an in-person interview with legendary Aretha Franklin after the Queen of Soul's undisclosed surgery.

Williams hopes to continue to create her own lane as a host, like Oprah Winfrey and Ellen DeGeneres.

"There's room for all of us," she said. "I'm just glad to be here."