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August 15, 2009

DALLAS -- A comic book collector upset that Archie is proposing to Veronica instead of Betty has sold a rare Archie comic book for almost $40,000. The rare Archie Comics No. 1 sold Friday at Dallas-based Heritage Auction Galleries for $38,837. Richmond, Va., comic book store owner Dave Luebke decided to sell the comic to protest Archie's choice, saying, "Betty is it, not Veronica. This is serious."...

The Associated Press
In this Thursday, Aug. 6, 2009, photo, Dave Luebke, owner of Dave's Comics holds a photo of the Number One Archie Comic Book that he is selling at his shop in Richmond, Va. When comic book store owner Dave Luebke heard that after 67 years, the carrot-topped everyman of the comic world, Archie, was proposing to va-va-voomy rich girl Veronica instead of girl-next-door Betty, he decided to protest by selling his copy of the series' rare first issue. (AP Photo/Steve Helber)
In this Thursday, Aug. 6, 2009, photo, Dave Luebke, owner of Dave's Comics holds a photo of the Number One Archie Comic Book that he is selling at his shop in Richmond, Va. When comic book store owner Dave Luebke heard that after 67 years, the carrot-topped everyman of the comic world, Archie, was proposing to va-va-voomy rich girl Veronica instead of girl-next-door Betty, he decided to protest by selling his copy of the series' rare first issue. (AP Photo/Steve Helber)

DALLAS -- A comic book collector upset that Archie is proposing to Veronica instead of Betty has sold a rare Archie comic book for almost $40,000.

The rare Archie Comics No. 1 sold Friday at Dallas-based Heritage Auction Galleries for $38,837.

Richmond, Va., comic book store owner Dave Luebke decided to sell the comic to protest Archie's choice, saying, "Betty is it, not Veronica. This is serious."

The Archie Comics website shows Archie proposing to Veronica on bended knee on the cover of No. 600, which hits comic book stores Wednesday.

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Archie Comics editor-in-chief Victor Gorelick says that begins a six-issue story arc that takes place in the future -- after the perpetual high schoolers have graduated from college.

On the Net

* Heritage Auction Galleries: www.ha.com

* Dave's Comics: www.davescomics.com

* Archie Comics: www.archiecomics.com

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