Colbert declared S.C.'s 'favorite son' as he launches presidential campaign

COLUMBIA, S.C. -- Look out Georgia.

Stephen Colbert brought his fanciful presidential campaign to the campus of the University of South Carolina on Sunday, telling several hundred sign-waving fans that he'll take care of the rival state to the south.

"I promise, if elected, I will crush the state of Georgia," the 43-year-old actor-comedian said to the cheering crowd.

Columbia Mayor Bob Coble presented Colbert with a key to the city, declaring him South Carolina's "favorite son."

He said the day was to be known as "Stephen Colbert Day."

Colbert, who is from South Carolina, said the state's children should dress up like him for the day. The Comedy Central talk-show host -- who made "truthiness" a commonly heard word -- also proclaimed the dominance of South Carolina's produce.

"Our peaches are more numerous than Georgia's," he said. "They are more juiciful."

Colbert, host of "The Colbert Report," announced his candidacy earlier this month, saying he would run only in this key primary state. He also said he plans to run as a Democrat and a Republican -- so he could lose twice.