Britney ready to 'Blackout' her bad press

LOS ANGELES -- On her new CD, "Blackout," Britney Spears acknowledges that 2007 hasn't been a charmed year.

"I'm Mrs. Bad Media Karma, another day another drama," the 25-year-old pop princess croons to a thumping dance groove on the song "Piece of Me."

"Another day, another debacle" might have been a more apropos lyric. In just a year's time, Spears has become the ultimate case study for the "When Celebs Go Bad" file. She's been an out-of-control party girl, landed in rehab, lost temporary custody of her two young sons, given a horrendous performance on live TV and gotten herself arrested.

But despite her litany of woes, "Blackout," due out today, may be the one positive note in an otherwise dreadful year. So far, it's earned her a Top 10 single (with "Gimme More") and some of the best reviews she's had in ages.

Could "Blackout" be the break Britney needs? Industry insiders, fans and some critics are saying "yes."

"One of the problems for Britney right now is the public is more focused on her personal life than her music. This record is an opportunity to change that," said Rolling Stone executive editor Joe Levy, who called the album "state of the art."

"A lot of people are tired of hearing about the negative stuff going on in her personal life and they'll gravitate to the new sound she's putting out," said Nate "Danja" Hills, who produced four songs on dance-focused "Blackout."

"This is a rebirth. It's a new musical chapter for her," he said.

Spears' musical past is already the stuff of legend. She was 16 when she put out her first album, "... Baby One More Time," in 1999. Fueled by title track, the album sold more than 14 million copies in the United States and made her an international superstar.

But Spears, who turns 26 in December, hasn't released an album of original material since 2003's "In the Zone." Since then, she's been relegated to the tabloid realm of celebrity.

Still, Junior Sanchez of Los Angeles, a 21-year-old college student, said the singer's woes make him "feel more attached to her."

"I can really tell she's going through a lot of bad stuff right now," he said. "Her real fans don't care about her personal life. We care about her music and the way she performs."

Though Sanchez was "really disappointed" with Spears' appearance at MTV's Video Music Awards, he eagerly sought leaks of her new album online and said he likes what he's heard so far.

"It's one of her best, I honestly think," he said. "I'm ready to buy her records and I'm ready to buy tickets to her concert."

Sanchez isn't alone.

"Gimme More" was the top-selling digital song on the week of its release.

Fans remain loyal despite the drama, said Jerry Del Colliano, a music-industry professor at University of Southern California.

"Look at her single sales," he said. "She couldn't have been through a darker time. She embarrassed herself on television, she was ridiculed by bloggers and still she was No. 1."

However, "Gimme More" topped out at No. 3 on the Billboard Hot 100 Singles chart and, after seven weeks, has dropped to No. 13.

Still, marketing consultant Ryan Schinman, president of Platinum Rye Entertainment, said: "I'd be shocked if this didn't go platinum."

"It certainly doesn't help that she can't promote this properly, but she doesn't need that much promotion," he said. "[The album] is going to sell. People are curious because they know what a train wreck she's been."