Tips for getting deals for the Black Friday weekend

NEW YORK -- Serious deal-seekers already are planning their Thanksgiving weekend shopping, and experts believe once again the holiday itself may offer better deals than Black Friday the day afterward.

Amid the clutter of deals clamoring for attention, smart and careful shoppers can come out ahead.

"Start researching and planning," said Benjamin Glaser, features editor with DealNews.com, a deal comparison website.

Here are four ways to get the most out of Black Friday weekend and beyond.

Study up

Make a comprehensive list of what you plan to buy, research what those items usually sell for at full price and on sale and figure out how much you want to spend.

Also check out store flyers from previous years online, because many retailers repeat the same deals at the same price.

Eighty percent of the products and 43 percent of the prices highlighted on the front pages of the 2015 and 2014 Black Friday flyers of Best Buy, Macy's, Target, Kohl's, Walmart and J.C. Penney were the same, said Market Track LLC, a price tracking firm.

Make sure to note at what times different stores plan to begin their Black Friday deals -- online and at the store.

For example, J.C. Penney is making its deals available on its website on the Wednesday before Thanksgiving for the first time. It will open its doors on Thanksgiving at 3 p.m., the same time as last year.

Kohl's recently offered a subset of the Black Friday deals that will be available for Thanksgiving, when it opens its doors at 6 p.m. For the first time, it will offer "doorbusters" online starting on Thanksgiving while supplies last. In the past, doorbusters were only at the store.

Look at whole season

Retailers have been starting to spread offers out, with some starting well before Thanksgiving and Black Friday.

Earlier this month, Wal-Mart and Amazon.com kicked off holiday deals on thousands of items.

Still, there's a good chance you can get a better deal on Thanksgiving for certain items. DealNews.com stated 38 percent of the specials pushed on the holiday were what the site considered top deals, compared to only 31 percent for Black Friday.

But not every deal is the best on Thanksgiving. DealNews.com stated it's likely better to buy cameras, TVs, tablets and major appliances on Thanksgiving and tools on Black Friday.

On the Monday after Thanksgiving, known as Cyber Monday, also is a good day for shoppers to get deep discounts on clothing and laptops.

Traci Gregorski, senior vice president of marketing at Market Track, said Monday also is a good time to buy laptops, small appliances and toys and games, based on an analysis of more than 1,400 listings across Amazon, Best Buy, Kmart, Sears, Target and Wal-Mart.

"It's to the shoppers' benefit to do their homework to ensure they are getting the best deal," Gregorski said.

Use apps, rewards

Strategize how to leverage the store rewards points you have or holiday bonus offers. Look for the apps that work well for you.

For example, Flipp recreates the traditional print flyer experience so you don't have to sift through all the weekly store flyers -- and not just Black Friday. DealNews Black Friday keeps track of specials throughout the holiday season, too.

Plenty of retailer apps offer customers special discounts.

Customers who use the Staples app will have received a sneak peek of the Black Friday deals and will be able to see the latest specials throughout the season.

Think past holidays

If you don't need items by the holiday or aren't seeing some friends and relatives until afterward, shoppers might do better waiting to buy toys and clothing such as sweaters and coats until the end of the season. That lets them take advantage of clearance sales, Glaser said.

For clothing, discounts average of 40 percent over Thanksgiving weekend, but at the end of the season, they go to 70 percent.