BUSINESS MEMO: TRAVEL CLUB STARTS

Drury Inns Inc. has introduced the Drury Gold Key Club, a new awards program for frequent travelers. Members earn 10 points for every $1 spent during each stay at a Drury hotel, and can choose how to use them: For free room nights at any Drury hotel; as airline miles; to purchase gift certificates for over a dozen nationally known retailers; or for a resort or cruise package.

Crown Marketing Group, headquartered in Clearwater, Fla., recognized as an industry leader in the design and development of corporate loyalty and sales incentive programs, worked in conjunction with Drury senior management for over a year to develop the program. Crown is well known for its vacation incentive programs.

Drury Inns is a family-owned and operated hotel chain. By 2001, the Drury chain will have 100 hotels in 15 states.