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BusinessAugust 5, 1996

Saturn could sell about 50,000 more cars a year if it could produce them, the president of General Motors Corp.'s small-car unit said. While Don Hudler said Thursday that Saturn continues to make improvements to increase production at its Spring Hill, Tenn., plant, he gave no indication when or if GM would expand the plant or build another. An additional 50,000 cars sold would generate more than $600 million in annual revenue...

Saturn could sell about 50,000 more cars a year if it could produce them, the president of General Motors Corp.'s small-car unit said.

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While Don Hudler said Thursday that Saturn continues to make improvements to increase production at its Spring Hill, Tenn., plant, he gave no indication when or if GM would expand the plant or build another. An additional 50,000 cars sold would generate more than $600 million in annual revenue.

Saturn was started as a semiautonomous company in 1990 to build reliable small cars that would lure import buyers back to GM. The cars have sold well, in no small part because of Saturn's soft-sell approach and no-haggle prices.

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