Ameren Corp., a new parent company formed by the merger of Union Electric Co. and Central Illinois Public Service, has a logo.
The logo, created by Kiku Obata & Co., a St. Louis-based design firm, worked with team of UE and CIPS employees to develop the bold green, warm red and black corporate colors of the logo.
Kiku Obata and the employee teams explored a range of design approaches before arriving at the new logo that positions Ameren with a graphic identity.
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