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BusinessNovember 16, 1998

Will bottled water be the next "real thing" from Coca-Cola? People who follow the beverage industry expect the nation's top seller of carbonated soft drinks to take the plunge next year into what has become one of the market's fastest growing segments...

Will bottled water be the next "real thing" from Coca-Cola?

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People who follow the beverage industry expect the nation's top seller of carbonated soft drinks to take the plunge next year into what has become one of the market's fastest growing segments.

A bottled water brand would give Coca-Cola another way to appeal to disaffected diet soda drinkers who have been turning to waters, teas and fruit drinks as alternatives.

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