- Cape Rolling Out Bloomfield Road Art Trail (8/21/19)1
- Donors Pledge Almost Two Grand To Replace SEMO's Possibly Sentient ‘Gum Tree' (8/16/18)
- SEMO and The Will To (Become A Consultant) – Part 2 (6/14/18)
- SEMO and The Will To Do (You Really Want To See That Legal Notice?) – Part 1 (6/4/18)
- Judge, Jury... Trashman (6/1/18)
- Diary of Cape Girardeau Road Deconstruction (5/11/18)
- Trying To Save A Tree From City “Improvements” (4/30/18)2
"...the spirit of MOCHA HAGoTDI!" Huh?
I was looking through the help wanted section of the classifieds the other day -- blogging doesn't pay the bills very well, actually, it doesn't pay at all, but that's a whole other issue -- when I noticed something unusual in an ad for a part-time worker for Cape Air.
The airline is looking for someone who can, not only perform a variety of duties, but also "demonstrates the values of our company's mission/vision" including "the spirit of MOCHA HAGoTDI!"
Huh?
What the heck is "the spirit of MOCHA HAGoTDI?"
Was this some exotic coffee drink from Starbucks that perhaps includes a shot of Bailey's?
I could and would buy a Grande in one of those especially if I had to fly out of our local airport. I have nothing against Cape Air. I just don't care for the smaller, prop-based planes that they fly. I've been in little planes at several thousand feet with winds gusting at 20 and 30 miles an hour. It's not fun.
I know, it's completely irrational, but I just like jets. Jets tend to be big planes that carry lots of people and if I'm going to nosedive into the planet from 20,000 feet I want to do it with 50 or more complete strangers, not just five or six.
Or perhaps this wasn't a coffee drink and the airline was instead honoring some ancient Native American who used to live in Nantucket or on Martha's Vineyard. Cape Air flies to those cities, although I'm pretty sure not direct from here.
Anyhow, maybe Chief MOCHA HAGoTDI once lived on one of those islands and to appease his spirit and to allow their planes to land safely, Cape Air chose instead to honor his memory corporate-wide. Kind of like an airline's lucky rabbits foot.
The ad got me curious, so I googled "MOCHA HAGoTDI."
Boy, was I wrong! It turns out that it's neither a coffee drink nor an ancient Native American, but an abbreviation for the airline's slogan:
"Make Our Customers Happy And Have A Good Time Doing It."
That slogan has a nice sentiment. Perhaps, the abbreviation is a bit long, but you really don't notice it once you've had a Starbuck's Mocha Hagotdi grande with a double-shot.
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