96% of clients for small local entrepreneurs like plumbers, electricians, and movers come through local advertising and word-of-mouth recommendations. Even Google local ads are thriving because of this targeted in-area marketing, generating leads from the neighborhoods for potential businesses.
An easily attention-grabbing vehicle wrap can serve as a great business booster for several small business owners if they use it strategically.
Mobile advertisement for local entrepreneurs
What are the chances of a customer looking up at your billboard amidst heavy traffic or visiting your website directly? It is very little compared to vehicle wraps that pass before their eyes in bright colors with flashy contact numbers. In other words, these advertisements are on the move throughout the city wherever the vehicle goes, getting more exposure than many traditional means of advertising.
CrankyApe public car auctions have a huge list of vehicles you can buy for advertising your brand. Snowmobiles to uniquely designed motorcycles and RV's - best for vehicle wrap advertising are available with them for a low cost. Plumbers, gardeners, tuition services, saloons, and many other people can buy and use these vehicles for commuting with their tools and use the body for free advertising.
Extra protection for vehicles
High-quality vinyl vehicle wraps provide complete protection to the automobile body. It keeps the vehicle safe from scratches, dents, and debris. It is easy to remove the vehicle wraps if you want to sell the vehicle.
A slight retouch on the paint or varnish is enough to make the vehicle look as good as new and fetch excellent resale value. Vehicle wraps are helpful for business owners who have to carry lots of heavy equipment. Movers who help in home shifting, garage door repairing experts, and mobile mechanics use such vehicles as they travel to the nook and corner of the city.
Broad audience reach
From an advertising point of view, vehicle wraps reach a broad range of audiences. Traditional advertising is not totally dead but television, billboards, and newspapers reach only specific targeted customers who directly access media. Internet ads and promotional ads have limited exposure to people who search specifically for the service.
On the other hand, vehicle wraps capture the attention of everyone from a tourist visiting the city to a little child. Brightly colored, well-structured vehicle warps with the company logo, catchy tagline, and the precise contact number grab the attention of hundreds of audiences.
Small business owners like electricians and handymen cannot afford to spend much on advertising. They can use their own vehicle as their primary advertisement tool through vehicle wraps. They only have to pay once installing the vehicle wrap.
It will work fine for several months or years, depending on the climate in the region. Hiring a vehicle to carry their ads throughout the city will cost them a fortune, while their own vehicle wrap does it free of cost for them. They do not have to pay for recurring ads or spend on models and ad agencies while using vehicle wraps.
Attention-grabbing yet non-aggressive daily ads
From television ads to newspaper ads, there is a specific time frame for any advertising campaign. But, vehicle wraps can be used daily until they wither out or the business owner decides to change the design or update wrap. This is one form of advertisement giving everyday exposure of business-related details to massive customers on the road.
Vehicle wraps are great tools for branding and advertising because they do not target customers directly. But, they capture customer's attention automatically in a positive way using funny phrases, good designs, impressive logos, etc. From a dentist's office to an insurance company, several services can utilize vehicle wraps to grab their customers' attention in a subtle and non-invasive way.