f/8 and Be There
Fred Lynch

Fairway Market

Posted Monday, December 1, 2014, at 12:00 AM

Fairway Market was located at 1231 North Main Street across from Red Star Baptist Church in Cape Girardeau. The store was also known as Fairway Market No. 1 during the 1960s when Fairway Market No. 2 existed at North Main and Mill streets.

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Bob Ward, owner of Fairway Market, in 1976.

Aug. 5, 1976 Southeast Missourian

Consumer watch

Proud of meat counter

Bob Ward has seen a lot of changes in the grocery business in the past 21 years here, but one thing has remained the same--his pride in his meat counter.

Mr. Ward, the owner of Fairway Market, 1231 North Main, said customers like his service-type counter where the butcher slices fresh meats while they watch. The counter is one of a few left in this area, he said.

"Our meats bring us our best business because women like this service. We emphasize fresh-cut meat and have very little pre-packaged luncheon meats," said the store manager.

Mr. Ward said he constantly is surprised when customers from surrounding areas come to his market just to purchase meats.

Good meat buys this week at Fairway Market include chuck roast for 69 cents a pound, regularly 89 cents, arm roast at 99 cents, regularly $1.19 and ground beef at 79 cents, regularly 89 cents.

Mr. Ward has two sure tips for consumers running tight food budgets. Each week the market runs 14 advertised specials, all staple items, which can save the shopper money if he watches the ads.

Also, the store owner said consumers can take advantage of seasonal savings. Most fresh and canned fruits and vegetables are lower now because this is the growing season, he said.

"We are stocking lots of home-grown produce and selling it at low prices. And even canned fruits and vegetables should begin to sell for lower prices in the next few weeks because of the season," Mr. Ward said.

The Fairway Market owner resides at 1619 Whitener with his wife, Irma, and two sons, Keith and Steve.

Aug. 28, 1985 Southeast Missourian

David and Patty Dow buy Fairway Market

David and Patty Dow of Cape Girardeau have purchased the Fairway Market, 1231 North Main, from Bob and Irma Ward, also of Cape Girardeau, who have owned and operated the grocery outlet for the past 30 years and are now retiring from the business.

The transaction took place Friday. The business is closed this week while the Dows work to remodel it. The market will reopen Tuesday, the day after Labor Day.

David Dow has been a salesman for the past seven years with Anderson-Clark Inc. While with Anderson-Clark, the Fairway Market was one of Dow's accounts.

However, his connection with the market goes back much further than his years with Anderson-Clark. "I grew up in this neighborhood and I can remember taking candy off the shelf here since I was old enough to walk," he quipped.

He said the Fairway Market will continue to specialize in meats. Store hours will remain the same as in the past, 8 a.m. until 6 p.m. Monday through Saturday. The store will be closed on Sundays.

Mrs. Dow is a paraoptometrist and is associated with Dr. J.T. Hall here.

The grocery store was originally owned by John C. Cole, as listed in the 1937 city directory. He resided in the house next door at 1227 N. Main. The 1949, 1951 and 1954 directories list Cole & Webb Grocery, 1231 N. Main. By 1958, it was Fairway Market No. 1. [Fairway Market No. 2 was 701 N. Main.]

The 1988 city directory lists Fairway Market at 1231 N. Main. The 1989 directory lists the address as vacant. In 2014, the building no longer exists.

In this previous blog, Fairway Market #2 is seen across from the shoe factory at North Main and Mill streets in 1962:

Shoe Factory Workers Strike

Links to more blogs about grocery stores in Cape Girardeau are available here:

Fischer's Market

Thanks to Steven Ward for sharing this picture of Fairway Market from the 1960s:

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July 17, 1974 Southeast Missourian advertisement:

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  • fairway had a good meat dept and would custom cut steaks as late as 1982 or so.

    -- Posted by workingdude on Mon, Dec 1, 2014, at 9:10 AM
  • What a wonderful article. This has brought back many wonderful memories of my childhood and growing up.

    In an effort of full disclosure, I must admit that Bob Ward, the owner of Fairway Market, was my Dad. So, I'm a bit biased.

    I started working at the store when I was in Junior High and worked there until after I graduated from SEMO. Here is where I learned many life-lessons from my Dad, such as a strong work ethic, taking care of your family, etc.

    -- Posted by steven.ward61 on Tue, Dec 2, 2014, at 8:56 AM