f/8 and Be There
Fred Lynch

Lorberg Furniture & Undertaking crowd

Posted Monday, May 20, 2013, at 12:00 AM

Hundreds of people gather outside Lorberg Furniture and Undertaking Company at 625 Good Hope Street for its grand opening June 23-24, 1916. At left, the Orpheum Theater west of Stehr Mercantile Co. is under construction. Other visible businesses include The Ideal Shop and Miller & Kinder Drugs. (Lueders Studio photo)

June 24, 1916 The Daily Republican

Lorberg Opening was Great Success

Despite the fact that rain fell in torrents most all afternoon and night Friday, about 500 persons visited the opening at the Lorberg Furniture & Undertaking Company on Good Hope street.

Following the announcement made in The Republican Friday afternoon that the store would remain open that night, hundreds of people visited it and witnessed the demonstration of the new Peninsular stoves and ranges.

Mrs. Lillian Clark Thornton is demonstrating in cooking and baking. Every visitor to the store was given a sample of the baking.

This afternoon a tremendous crowd visited the store. It was believed that several thousand called during the day. At 4:30 o'clock several prizes, one of which was a Peninsular combination range and stove, were given away.

June 26, 1916 The Daily Republican

3,000 Persons Visited Lorberg's Store at Opening

A crowd estimated at 1,200 people were present at the drawing for 11 prizes at the opening of the Lorberg Furniture & Undertaking Company at 4:30 o'clock Saturday afternoon. The drawing was held in front of the store and the crowd surged out over the street from the Stehr Mercantile Company to the corner of Sprigg Street.

The 11 prizes given away were all useful household articles and ranged from a baby buggy to a $75 combination gas and coal range. The prizes and winners were as follows: Mattress won by Henry Brunke. Porch swing won by Oscar Huskey. Leather rocker won by J.O. Seabaugh. Bed springs won by Rudolph Graves. Center table won by Herman Siemers. Iron bed won by Ruby Ward. Picture won by George Raybourn. Arm chair rocker won by Bertha Proffer. Rug won by Ernest Webb. Two-wheel sulkey won by Mrs. Maple Martin. Seventy-five-dollar combination range won by Mrs. Joe Baumgartner.

Every adult person who visited the store Friday and Saturday, opening days, were given coupons which entitled them to a chance on each article, and more than a thousand of each were given out. There were also many visitors to the store who did not take the coupons. It is believed that fully 3,000 persons visited during the two opening days.

Prof. Gus Scholz furnished music and Mrs. Lillian Thornton demonstrated cooking and baking with the Peninsular stoves. George H. Brown, sales manager for the western district for the Peninsular Stove Company, assisted Mr. Lorberg.

Previous blog:

Lorberg Ambulance 1911


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  • I love reading your article.:)

    -- Posted by olgasmith on Tue, Mar 18, 2014, at 1:21 AM