f/8 and Be There
Fred Lynch


Posted Wednesday, April 4, 2012, at 12:00 AM

Feb. 23, 1963 Southeast Missourian advertisement

This is Plaidland where your dreams come true with Plaid stamps.

36 N. Spanish, Cape Girardeau, Mo. (G.D. Fronabarger photo)

June 26, 1963 Southeast Missourian advertisement for A&P Supermarket

Cover-to-cover new...124 pages of America's finest gifts.

Literally thousands of fine gifts for you and yours -- and every one carefully selected to bring to you pleasure, pride and happiness.

Just look through these 124 giant color pages and you'll find everything you ever wanted for your home and your family. And always a wide, wonderful selection...for example, you can choose from 17 blankets, 49 pieces of luggage, 27 clocks...just to name a few. And every one is of the very finest quality -- all are guaranteed by the Plaid Stamp Pledge of Satisfaction.

But come see for yourself -- hurry to A&P today and pick up your own personal copy. Then and there, promise yourself to save only Plaid Stamps for the finest in gifts plus the cash savings you get at A&P.

Start today...save only Plaid Stamps for fine gifts faster.

The ad also has a drawing of a smiling Bonnie the Plaid Lassie.

Editor's Note:

E. F. MacDonald began its Plaid Stamps plan in 1961. Its largest store chain to distribute the stamps was A&P. Others included grocery stores, drug stores, dry cleaners, service stations and other establishments. By 1968 E. F. MacDonald had a network of about 675 redemption centers, including about 175 Plaidland redemption stores. (from Harvard Business School website)

According to an ad in the Sept. 5, 1962 Southeast Missourian, Plaid Stamps were offered by Thompson's New and Used Bargain Priced Furniture, 505 Broadway.

Here is a previous blog about The Great Atlantic & Pacific Tea Company.


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  • Loved this store! Still have a beautiful teapot, sugar and creamer set I got with my stampbooks!

    -- Posted by daffodil42 on Wed, Apr 4, 2012, at 8:54 AM
  • That was back when customer loyalty rewards were of real value backed by legitimate and honorable business interests. Give aways weren't junk wether they came from the bank for opening an account, from inside a detergent box or from along side the gas pump.

    Sure we probably paid for them but we remember and cherish what we got for free and have long forgotten what we bought.

    -- Posted by Old John on Thu, Apr 5, 2012, at 11:22 PM