Fred Lynch retired in 2018 after capturing images for the Southeast Missourian since 1975, in that time moving from black-and-white to color, from film to digital and to video. The blog title is a nod to an earlier era of news photography and the 4x5 Speed Graphic: It's more important to be there for the shot than to worry about technical details.

Heinz soup at Childs IGA

Posted Wednesday, January 11, 2012, at 12:00 AM

Frony took this picture at Childs IGA in 1957.

According to the sign above, "Which lady has more time to play?"

Matilda, the woman on the left, is making soup the old-fashioned way.

Alice is having Heinz soup while the RCA records play.

The display was an offer for RCA Victor's Best of '57, a preview record album.

With four labels from Heinz soups, the regular-priced $3.98 album would cost $1.

Here is a previous blog about Childs IGA Supermarket.

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I bet Matilda's soup tasted better.

The neat thing about Childs was their comic book rack on the left just as you came in the door. Mother would park me there while she shopped.

-- Posted by ksteinhoff on Wed, Jan 11, 2012, at 9:23 AM

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