f/8 and Be There
Fred Lynch

Heinz soup at Childs IGA

Posted Wednesday, January 11, 2012, at 12:00 AM

Frony took this picture at Childs IGA in 1957.

According to the sign above, "Which lady has more time to play?"

Matilda, the woman on the left, is making soup the old-fashioned way.

Alice is having Heinz soup while the RCA records play.

The display was an offer for RCA Victor's Best of '57, a preview record album.

With four labels from Heinz soups, the regular-priced $3.98 album would cost $1.

Here is a previous blog about Childs IGA Supermarket.


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  • I bet Matilda's soup tasted better.

    The neat thing about Childs was their comic book rack on the left just as you came in the door. Mother would park me there while she shopped.

    -- Posted by ksteinhoff on Wed, Jan 11, 2012, at 9:23 AM