f/8 and Be There
Fred Lynch

Snow driving on Broadway

Posted Friday, January 21, 2011, at 7:30 AM

Traffic passes by Wescoat's Auto Sales, 1703 Broadway, on a snowy day in Cape Girardeau in this undated photo by G.D. Fronabarger.

The picture was likely taken in the early 1960s. The business is not listed in the 1964 city directory.

A building was constructed on the property and finished in early 1966. The 50 by 80-foot structure included a 50 by 33-foot showroom and a parts room and shop.

Wescoat Motor Co. was owned by Wm. H. Wescoat and operated across the street in the Texaco service station. The dealer sold Studebaker, Volvo and Saab.


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  • I was thinking Wescoat had a VW dealership where the Pizza Hut was located later at the intersection of Perry and Broadway.

    -- Posted by JD420 on Fri, Jan 21, 2011, at 8:39 AM
  • That picture was taken looking west from Perry. The brick building in the back of the picture was a grocery store, now Crowe's Ortho. The white building and the gas station on the right have been replaced by a strip mall, with Ken's Cleaners and the old 7-11.

    -- Posted by Marion_Morrison on Fri, Jan 21, 2011, at 9:12 AM
  • Note the price of gas.

    -- Posted by Old John on Fri, Jan 21, 2011, at 10:09 AM
  • Looks like they drove better in the snow than they do now...

    -- Posted by travellin man on Fri, Jan 21, 2011, at 10:25 AM
  • I think I bought Fiat parts there in the mid 1970's.

    -- Posted by pmstewert420 on Fri, Jan 21, 2011, at 1:56 PM
  • Used to have bycycle flats fixerd at Wescoats service station back in the late '40s. Remember he was trying to get a Tucker dealership but we all know what happened to that.

    -- Posted by voyager on Fri, Jan 21, 2011, at 5:03 PM
  • I happened to run across a photo of my OWN fender bender on ice in 1966 on what some readers have told me was Price Dr.


    It brought back memories of advice some trooper buddies gave me for dealing with slow-paying insurance companies.

    -- Posted by ksteinhoff on Sat, Jan 22, 2011, at 11:55 AM
  • I am 74 years old and have been driving since the age of 14. That means 60 years of driving. I did not know that we should not drive on snow or ice until about 30 years ago when all the radio and TV stations began to yell "Do not drive unless it is absolutely necessary". As a result, no one is driving on slick roads except when it is absolutely necessary and that is a horribly wrong time to learn. So please Moms and Dads if you have a teenage driver in the house, the next time it becomes slick, take your teenager to a big parking lot that is empty and allow them to slide around and learn what a car does on slick pavement.

    -- Posted by mo_ky_fellow on Sat, Jan 22, 2011, at 8:40 PM
  • Small building in top center is the old Stubbs Beer Garden building.

    -- Posted by rockytop10 on Sun, Jan 23, 2011, at 2:15 PM
  • Heavier cars,snow tires,and tire chains were the norm back then. No reason to not be able to get around. If dad didn't go to work he didn't get paid! Dad around the house during the week was unheard of.

    -- Posted by dr.pob on Sun, Jan 23, 2011, at 7:26 PM
  • Westcoatt didn't show in the 1964 directory because it was not there. it was sometime later that he elected to destroy the best sledding in Cape by digging into Hospital Hill to build the dealership. It proved to be a bad business location, and did irreparable damage to the hil.

    Sledding that hill pre-1964 could only be done with a flexible flyer because of the 90 degree turn required at run's end. more than once someone ended up under a car on Broadway, but Southeast was only a long climb away.

    -- Posted by semowasp on Sat, Jan 29, 2011, at 6:56 AM