AT&T Supports Big Brothers Big Sisters' Mission

In the photo, from left, are Ashley Beggs, Executive Director of Cape Girardeau office of Big Brothers Big Sisters of Eastern Missouri; Marsha Haskell, Regional Director of External Affairs, AT&T; and Bethany Beggs, Relationship Specialist at Big Brothers Big Sisters of Eastern Missouri.

AT&T and Big Brothers Big Sisters of Eastern Missouri (BBBSEMO) recently celebrated the results of the AT&T Holiday Challenge. AT&T donated $14,500 to BBBSEMO and gave away four Pantech Element tablets. One of the tablets was awarded for use by BBBSEMO Bigs and Littles in Cape Girardeau.

Aimed at supporting BBBSEMO's mission of building trusting and enduring relationships that encourage and support young people, AT&T launched a holiday challenge earlier this fall with a dual purpose: assist with volunteer recruitment and acknowledge the academic success of Little Brothers/Little Sisters.

"Volunteering your time as a mentor through Big Brothers Big Sisters is one of the best gifts you can give a child in need this holiday season," said John Sondag, president of AT&T Missouri. "We are proud of the incredible work Big Brothers Big Sisters is doing here in Cape Girardeau and St. Louis, and want to see this success continue in the future."

Lauding AT&T's initiative, BBBSEMO President/CEO Becky James-Hatter commented, "While AT&T is applauding our Littles and our school partners and helping us in our work to put caring adults in the lives of children who need them, we applaud AT&T for stepping up with a unique and powerful way to support us and, in turn, the larger community."

In conjunction with the agency's effort to recruit 300 volunteers by the holidays, AT&T offered a Pantech Element tablet to the BBBSEMO staff person or current volunteer who could recruit the most new Big Brothers/Big Sisters in a specified period of time. Candace Brown, a relationship specialist in BBBSEMO's school-initiated division, earned the top prize for recruiting six volunteers in a little less than two weeks.

The second part of the holiday challenged focused on BBBSEMO's ABCToday! early warning and recognition system. A key component to ABCToday! is the celebration of success. AT&T awarded two Pantech tablets in honor of the most successful ABCToday! schools in Cape Girardeau and St. Louis. In addition, AT&T awarded a fourth tablet in honor of the St. Louis school with the best attendance in the first quarter.

Jefferson Elementary School's Littles were recognized in Cape Girardeau. Littles at Pamoja Preparatory Academy were acknowledged in St. Louis for their academic success as well as for attendance. The tablets were given to the BBBSEMO staff members who work at the preceding schools and will be made available to Little Brothers/Little Sisters and Big Brothers/Big Sisters who meet at the schools.

ABCToday! is a partnership model driven by BBBSEMO to ensure that students Attend school, Behave while there and have Classroom success in reading and math. BBBSEMO's partner school districts include St. Louis Public School District and Normandy School District in the greater St. Louis area as well as the Cape Girardeau Public School District.

With hundreds of children waiting for a Big Brother or Big Sister, the need for volunteers is ongoing. Anyone interested in volunteering can contact Ashley Beggs at (573) 339-0184 or apply online at www.bbbsemo.org.

About Big Brothers Big Sisters of Eastern Missouri

Big Brothers Big Sisters of Eastern Missouri was founded in 1914 as one of the "charter" agencies of the Big Brothers Big Sisters national movement. Through our 4:1+1 model, young people are surrounded by caring and supportive adults to inspire them and show them anything is possible. The organization currently provides services to children and families in St. Louis City, St. Louis County, St. Charles County, Jefferson County, Cape Girardeau County and Scott County. Big Brothers Big Sisters of Eastern Missouri is a proud member of the United Way. For more information, please contact Mary Jane Daum at 314-615-1094, or visit www.bbbsemo.org.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates -- AT&T operating companies -- are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation's largest 4G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T │DIRECTV brands. The company's suite of IP-based business communications services is one of the most advanced in the world.

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