Strong writing can be magnets to money

Tuesday, January 14, 2003

How do you write killer copy? You start your killer copy with an emotion-packed opening statement that will get the attention of your reader. This opening statement may be: a headline an opening sentence a subject line on an email the header on a Web page, or for that matter, the opening words in a telemarketing script, radio commercial or TV spot.

To continue reading
For more than 115 years, the Southeast Missourian has written the first draft of local history. We have aspired to enrich, entertain, educate and inform. Our core values have remained firm: truth, service, quality, integrity and community. Support our mission.