- Man transitioning to woman killed herself in Cape City Jail in June; news comes from architect's pitch in Kansas (2/15/18)2
- Cape Girardeau businessman proposes redevelopment project; seeks taxing district to fund improvements (2/17/18)16
- Charges filed in Sunday murder; suspects in custody (2/14/18)2
- TJ's Burgers, Wings & Pizza expands with dining area in Fruitland (2/16/18)
- University Foundation to honor Talberts as Friends of the University (2/13/18)2
- Pence gets it right in response to attack on Christian faith (2/17/18)5
- Lovebirds for 80 years give advice: Trust, patience and 'Tell 'em you love 'em' (2/14/18)2
- Jackson schools to install artificial turf on football, soccer fields (2/14/18)
- Major case squad activated to investigate shooting death in Cape (2/13/18)
- Jackson schools purchased former orchard land, will lease for farming for now (2/15/18)
PBS looking for pledge-drive alternatives
Public radio and television stations are known for two things: high-quality programming and pledge drives.
One provides listening and viewing options to commercial networks and a maze of cable channels.
The other makes many listeners and viewers turn off their radios or TV sets.
Pat Mitchell, president of PBS, is keenly aware of the pledge-drive syndrome. She would like to find a better way to raise funds locally for these public broadcast outlets.
Let's hear a cheer for Pat Mitchell.
Pledge drives are necessary to raise the money needed to keep public stations on the air. But even the most avid fans of public radio and TV flinch when another pledge drive takes to the air.
PBS is experimenting with two-minute pitches at the end of popular programming rather than full-blown drives involving volunteers and lengthy interruptions.
Let's hope Mitchell's experiments pay off. If they do, stations will get the money they received, and the public will avoid annoying and repetitious on-air begging.