- Woman's post about 'Back the Blue' sign in Jackson coffee shop prompts firing from nearby bar (8/15/17)11
- Scott City man dies in motorcycle crash near Millersville (8/13/17)
- Sands Pancake House moving to Morgan Oak location (8/11/17)1
- Stoogefest headliner cancels, cites NAACP travel advisory in Missouri (8/15/17)2
- How to save a life: Lifeguards resuscitated young girl at Cape Splash (8/17/17)2
- Teen convicted of shooting area woman in 2015 (8/13/17)
- Man accused of making terror threats against dental office (8/13/17)
- Councilman: Scott City mayor, city administrator resigned (8/15/17)4
- Cape movie theater to feature recliners, new food and drink options (8/11/17)3
- Woman dies in house fire in Cape Girardeau County (8/16/17)
PBS looking for pledge-drive alternatives
Public radio and television stations are known for two things: high-quality programming and pledge drives.
One provides listening and viewing options to commercial networks and a maze of cable channels.
The other makes many listeners and viewers turn off their radios or TV sets.
Pat Mitchell, president of PBS, is keenly aware of the pledge-drive syndrome. She would like to find a better way to raise funds locally for these public broadcast outlets.
Let's hear a cheer for Pat Mitchell.
Pledge drives are necessary to raise the money needed to keep public stations on the air. But even the most avid fans of public radio and TV flinch when another pledge drive takes to the air.
PBS is experimenting with two-minute pitches at the end of popular programming rather than full-blown drives involving volunteers and lengthy interruptions.
Let's hope Mitchell's experiments pay off. If they do, stations will get the money they received, and the public will avoid annoying and repetitious on-air begging.