- Few Southeast students face suspension, expulsion for sexual assaults, campus paper finds (4/25/17)5
- Perryville family organizing bone-marrow drive Friday for ailing 6-year-old boy (4/26/17)
- Woman battered after smashing boyfriend's meth pipe against wall, police say (4/25/17)1
- Pilot House goes smoke-free (4/23/17)10
- Temptations bassist dies after Cape Girardeau show (4/26/17)2
- Event includes the first public tour of 200-year-old Elmwood Manor (4/23/17)3
- BBB warns Jackson man's online business might not be legit (4/24/17)
- Cape couple turns their home into cozy, comfortable music venue (4/24/17)
- Cape councilman Bob Fox to run for mayor (4/21/17)5
- Sikeston man charged in shooting death of Cape man (4/23/17)
PBS looking for pledge-drive alternatives
Public radio and television stations are known for two things: high-quality programming and pledge drives.
One provides listening and viewing options to commercial networks and a maze of cable channels.
The other makes many listeners and viewers turn off their radios or TV sets.
Pat Mitchell, president of PBS, is keenly aware of the pledge-drive syndrome. She would like to find a better way to raise funds locally for these public broadcast outlets.
Let's hear a cheer for Pat Mitchell.
Pledge drives are necessary to raise the money needed to keep public stations on the air. But even the most avid fans of public radio and TV flinch when another pledge drive takes to the air.
PBS is experimenting with two-minute pitches at the end of popular programming rather than full-blown drives involving volunteers and lengthy interruptions.
Let's hope Mitchell's experiments pay off. If they do, stations will get the money they received, and the public will avoid annoying and repetitious on-air begging.