- Waller deemed competent to stand trial (1/11/17)5
- Young Elvis impersonator from Bernie performs on 'Ellen DeGeneres Show' (1/12/17)
- Two subjects of interest in 1992 homicide to take polygraph tests (1/15/17)7
- Business notebook: Jackson salon owner also opens a clothing store (1/16/17)
- Two men shot after argument; houses also struck by bullets (1/12/17)21
- 113 drug tests at Jackson High net one instance of illicit usage (1/11/17)15
- Cape SportsPlex contractor offers a look at the project (1/15/17)14
- Meat-processing plant faces $70K penalty for Clean Water Act violations (1/17/17)1
- Two Cape men recovering after shooting (1/13/17)
- Governor cuts $146 million, colleges take hit (1/17/17)
PBS looking for pledge-drive alternatives
Public radio and television stations are known for two things: high-quality programming and pledge drives.
One provides listening and viewing options to commercial networks and a maze of cable channels.
The other makes many listeners and viewers turn off their radios or TV sets.
Pat Mitchell, president of PBS, is keenly aware of the pledge-drive syndrome. She would like to find a better way to raise funds locally for these public broadcast outlets.
Let's hear a cheer for Pat Mitchell.
Pledge drives are necessary to raise the money needed to keep public stations on the air. But even the most avid fans of public radio and TV flinch when another pledge drive takes to the air.
PBS is experimenting with two-minute pitches at the end of popular programming rather than full-blown drives involving volunteers and lengthy interruptions.
Let's hope Mitchell's experiments pay off. If they do, stations will get the money they received, and the public will avoid annoying and repetitious on-air begging.