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Coca-Cola plans to introduce Diet Vanilla Coke

Monday, July 29, 2002

ATLANTA -- A diet version of Vanilla Coke will debut this fall, an industry magazine reported.

The Coca-Cola Co. is happy with Vanilla Coke's sales since it debuted May 15 and wants Diet Vanilla Coke in stores by October, says Beverage Digest. The magazine reported Friday that Vanilla Coke was the top-selling 20-ounce soft drink in supermarkets and drug chains in the four weeks after its launch.

"In terms of inital consumer interest, it's been very successful," John Sicher, Beverage Digest's editor.

, said Sunday. "It's too early to tell how it will do in the long run, but right now, it looks good."

A call to Coca-Cola by The Associated Press Sunday wasn't immediately returned.

On the Net:

Coca-Cola: http://www.cocacola.com

Beverage Digest: http://www.beveragedigest.com

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