- Man shot by police ID'd; witness shares his side of story (2/17/17)31
- Settlement reached in accidental shooting case at Kelly High (2/15/17)10
- MSHP: McLendon shot in side; autopsy refutes witness account (2/19/17)23
- Jackson board votes to demolish high school building if bond issue passes (2/15/17)24
- Cape officer shoots man inside a home (2/16/17)7
- Business notebook: Owners ready to roll out the Barrel 131 (2/20/17)4
- Apparent punch at girls basketball game propels lawmaker into action (2/21/17)4
- Former Cape cop indicted on possessing child porn (2/17/17)
- Man dies after being shot by officer; said to have come at cop with knife (2/16/17)29
- Ray's of Kelso to close, then reopen under new ownership (2/16/17)6
FTC wants clearer search engines
SAN FRANCISCO -- Virtually all the major search engines separate their results into paid and unpaid categories, though the dividing lines are frequently fuzzy.
The Federal Trade Commission wants the search engines to make the distinctions much clearer. Although regulators didn't mention it by name, Google could serve as a role model for complying with the guidelines.
When The Associated Press typed the query "travel San Francisco" into Google in tests conducted Wednesday and Thursday, the results were sorted into two easily understood categories.
Referrals to concierge.com and orbitz.com were identified as "sponsored links" in light green and yellow boxes at the top of the page. On the right, other shaded boxes of "sponsored links" pointed the way to travelworm.com and expedia.com.
Google's objective search results are displayed against plain white background and can be seen without having to scroll down the page. So, too, with alltheweb.com and lycos.com, although for these sites, the "sponsored links" aren't offset by a different color.
The same search at AltaVista on Wednesday produced a list of sites grouped under "products and services" that dominated the results page. No plainly visible disclaimer told users that these products and services really represented advertisers that paid to be ranked above other sites.