- Jackson man to cast electoral vote for Trump; others trying to dissuade him (11/29/16)51
- Man killed by vehicle had been charged with domestic assault (11/30/16)
- Former Cape council member dies, remembered as 'wonderful public servant' (11/29/16)1
- Hotel chain president: City should regulate short-term lodging (11/27/16)16
- Woman accused in three robberies disguised herself as man (11/29/16)5
- Post-election taunts reported at Jackson schools (12/2/16)24
- Officers: Delta man dies during domestic dispute (11/28/16)1
- Business notebook: New store shows faith in Scott City district (11/28/16)
- Missouri chamber to honor Cape's John Mehner (11/30/16)6
- Men who pulled father, son from burning car near Naylor honored by highway patrol (12/1/16)
FTC wants clearer search engines
SAN FRANCISCO -- Virtually all the major search engines separate their results into paid and unpaid categories, though the dividing lines are frequently fuzzy.
The Federal Trade Commission wants the search engines to make the distinctions much clearer. Although regulators didn't mention it by name, Google could serve as a role model for complying with the guidelines.
When The Associated Press typed the query "travel San Francisco" into Google in tests conducted Wednesday and Thursday, the results were sorted into two easily understood categories.
Referrals to concierge.com and orbitz.com were identified as "sponsored links" in light green and yellow boxes at the top of the page. On the right, other shaded boxes of "sponsored links" pointed the way to travelworm.com and expedia.com.
Google's objective search results are displayed against plain white background and can be seen without having to scroll down the page. So, too, with alltheweb.com and lycos.com, although for these sites, the "sponsored links" aren't offset by a different color.
The same search at AltaVista on Wednesday produced a list of sites grouped under "products and services" that dominated the results page. No plainly visible disclaimer told users that these products and services really represented advertisers that paid to be ranked above other sites.