- City suspends liquor license for downtown Cape bar; owners say they want to fix problems (3/26/17)7
- Mall aboard: Future requires evolution at West Park Mall (3/24/17)24
- Harbor Freight Tools store coming to Cape (3/29/17)3
- Legal discrimination complaint, ethics complaint filed in Scott City government (3/22/17)13
- Cape school board rejects proposal to allow parochial-school students to play sports (3/28/17)63
- Former Southeast softball coach sues Board of Regents; seeks damages and her job back (3/23/17)15
- 'Construction with finesse' (3/26/17)2
- Chaffee district seeks bond issue for classrooms, property (3/26/17)4
- Lawmakers put prevailing wage in crosshairs; laborers object (2/12/17)10
- Triplett manslaughter case set for July 2018 (3/21/17)2
E-tailers lure customers with discounts
Online holiday traffic might be surging, but e-tailers, like their brick and mortar counterparts, are working hard to turn cautious browsers into shoppers.
The big challenge for e-commerce sites -- many of which are aiming at profitability this holiday -- is to offer price discounts or free shipping deals without hurting earnings. That will be a particularly difficult feat because even when consumers are buying, they tend to spend less than they did a year ago.
Many online retailers have resurrected free shipping offers, which proved more effective in the past than marking down merchandise. But this season, they're not being as generous.
Luxury e-tailer Ashford.com, which provided unlimited free shipping last year, now offers it only for purchases of $1,000 or more. For Toysrus.com, it's $150, up from $100 a year ago.
Many e-tailers have decided to use heavier price discounting to woo consumers nervous about job security amid thousands of layoffs.
Two months ago, Amazon.com increased its everyday discounting to 30 percent off almost all books over $20. Bezos believes the company can afford the discounting because it has worked hard to increase operating efficiencies.