- Golden Corral coming to Cape; may hire 100 workers (7/21/16)9
- Arrest warrants filed for six drug suspects in Cape (7/19/16)6
- Area groups working together to reintroduce elk in Missouri (7/18/16)1
- Suspect in downtown Cape shooting ID'd in court (7/20/16)2
- Prosecutor says shooting by state trooper was justified (7/24/16)15
- Hastings in Cape closing (7/22/16)5
- Governor signs Rep. Swan bill that equalizes child-custody criteria (7/6/16)5
- Jackson's former police dog euthanized Monday (7/21/16)2
- 'I want to see how far I can go' (7/21/16)2
- Southeast Missouri State football players, local police team up for Backstoppers benefit (7/22/16)2
E-tailers lure customers with discounts
Online holiday traffic might be surging, but e-tailers, like their brick and mortar counterparts, are working hard to turn cautious browsers into shoppers.
The big challenge for e-commerce sites -- many of which are aiming at profitability this holiday -- is to offer price discounts or free shipping deals without hurting earnings. That will be a particularly difficult feat because even when consumers are buying, they tend to spend less than they did a year ago.
Many online retailers have resurrected free shipping offers, which proved more effective in the past than marking down merchandise. But this season, they're not being as generous.
Luxury e-tailer Ashford.com, which provided unlimited free shipping last year, now offers it only for purchases of $1,000 or more. For Toysrus.com, it's $150, up from $100 a year ago.
Many e-tailers have decided to use heavier price discounting to woo consumers nervous about job security amid thousands of layoffs.
Two months ago, Amazon.com increased its everyday discounting to 30 percent off almost all books over $20. Bezos believes the company can afford the discounting because it has worked hard to increase operating efficiencies.