New tariffs would hit U.S. consumers

WASHINGTON -- Now consumers are in the cross-hairs.

Americans could soon find themselves paying more for goods they might not have known were imported from China. It's a potential consequence of a new round of tariffs the Trump administration is proposing to slap on Chinese imports as soon as September.

And it marks a new phase in the U.S. trade war with China. Before now, the administration had scrupulously avoided slapping tariffs on consumer goods in order to spare U.S. shoppers from direct economic pain. But late Tuesday, when the administration issued a list of 6,000 products worth $200 billion it proposes to hit with 10 percent tariffs, it included consumer items ranging from hats and handbags to seafood, vacuum cleaners, toilet paper and burglar alarms.

The administration will hold hearings on the proposed list late next month. President Donald Trump is threatening to impose the tariffs in retaliation for duties China slapped on $34 billion of U.S. goods Friday. Those duties, in turn, were a response to new tariffs the United States had imposed on China.

If China were to back down, the Trump administration might hold off on the newest tariffs. But economists say Beijing is unlikely to do so.

"Consumers will feel it and perhaps as early as Christmas," said Mary Lovely, an economics professor at Syracuse University who studies trade.

On Friday, the administration imposed 25 percent tariffs on $34 billion of Chinese imports. Consumer goods made up only about 1 percent of the amount.

But Tuesday's list includes food and agricultural products, handbags, hats and furniture -- a group of items by themselves accounting for nearly one-quarter of the $200 billion in Chinese goods subject to the new proposed tariffs, according to data compiled by trade research firm Panjiva.

Other products affected include window-mounted air conditioners, Christmas lights, baseball gloves, vacuum cleaners and roughly $350 million of frozen tilapia filets, according to data from Panjiva. Of all the frozen tilapia the United States imports, roughly 83 percent comes from China.

The tariffs might even affect some of the "Make America Great Again" -- or MAGA -- hats sported by many of Trump's supporters. David Lassoff, a company manager for California-based Incredible Gifts, is stockpiling the hats because importers have told him the MAGA hats might be affected by the tariffs. Incredible Gifts buys the hats from China and embroiders them in the United States.

Lassoff said he has tried sourcing the hats from the U.S., but customers are unwilling to pay more. Incredible Gifts sells the hats for $16.99 on, and Lassoff said they would cost double if they were made in the United States. If the tariffs were imposed on Chinese-made hats, Lassoff said he would consider acquiring them from another low-cost country such as Vietnam.

For now, he's hoping that the big companies selling them, such as Walmart and Amazon, are lobbying against the tariffs.

So far, many Americans are enjoying a solid economy and haven't felt an impact from Trump's trade fights. Nor have there been noticeable political consequences, though GOP senators have sharply criticized the administration's embrace of tariffs.

"Consumers are feeling good, but if they see prices start going up, there could be a backlash," said Rod Sides, vice chairman and U.S. leader of retail at Deloitte. "The big issue is the uncertainty. There's no panic yet. The average consumer hasn't yet internalized what the tariffs mean to them and haven't seen prices rise."

Economists are struggling to foresee any end in sight for the burgeoning trade dispute between the two largest economies. No high-level talks are being held, and none have been scheduled.

"He's not giving people off-ramps through negotiations," said Rod Hunter, a trade lawyer at Baker McKenzie and former trade official in the George W. Bush administration. "You have to allow your counterparty to find a graceful way to give you the outcome that you want."

Most economists say the direct effect on the U.S. economy will likely be small. Greg Daco, an economist at Oxford Economics, has calculated the $250 billion in tariffs Trump has imposed or threatened to place on Chinese imports could slow growth by about 0.3 percentage point next year.

Still, the indirect effects could be greater, he said. Corporate executives may delay investment projects. And the stock market could retreat, thereby reducing Americans' wealth and ability to spend.

The trade fight "is a big risk to the economy, not least because we're only in the early stages of what could be a significant escalation," he said.

Levi Strauss & Co.'s CEO Charles Victor Bergh told analysts on a conference call Tuesday he's concerned an escalation of trade wars could disrupt what has been an overall strong global economy.

"Tariffs at the end of the day are a tax, and at the end of the day, companies are going to have to figure out how they're going to pay that tax and it's mostly going to come through higher pricing, which is going to slow the economy down," Bergh said.

Stephen Holmes, a spokesman for the Home Depot, said some of the products on the list -- lumber and carpet -- won't be affected, because the companies receives most of those from the U.S. and Canada. But other items, like hand tools, lamps or fans, could be affected.

"It's a bit of wait and see," Holmes said.

He said cost increases from tariffs are normally passed through to consumers -- but not always directly. For example, Home Depot might elect to add the cost to a more expensive, non-Chinese-made item so it can keep the Chinese-made item at the same price.

These wouldn't be the first tariffs to affect the company. In January, the Trump administration imposed tariffs on foreign-made washing machines, which are sold by Home Depot. Holmes said the tariffs so far haven't reduced demand.