"Our purpose was to re-introduce our Select Checking account, introduce the Student Select Checking account and to draw people to the bank's Facebook page. At the same time, we wanted to make it fun for the customer and bank employees." stated Kristen Klaus, senior marketing director for The Bank of Missouri. "Prizes consisted of an Apple iPad, flat screen television, $500 trip voucher or a $500 gas card. Each winner chose their prize."
Customers opening a Select or Student Select Checking account were given an "access code" to enter when visiting the bank's Facebook page. Up to four codes were given for enrolling in other bank products and services, thus increasing their chances to win. For those customers who do not use Facebook, alternate methods of entering were provided.