Lynn Abrams is getting men to shave with a straight razor

Monday, January 30, 2012

Lynn Abrams is telling men to kick the can, ditch that safety razor and shave like you mean it. For the past 12 years he's moderated an online forum, straightrazorplace.com, for straight razor and wet shaving enthusiasts like himself. Today it has more than 30,000 members. Straight razor shaving is an old-fashioned grooming practice that's making a comeback, says Abrams. After being laid off from his job as an insurance executive, Abrams started a shaving supply company called Straight Razor Designs. Since moving to Cape Girardeau about two years ago, he continues to operate a brick and mortar store in Ohio and does a considerable amount of business over the Internet from selling shaving soaps to sharpening straight razor blades. Abrams personally tests all his company's products as well as hundreds of products from other companies in his basement bathroom, which he refers to as his laboratory.

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