- Neelys Landing man shot, killed by highway patrol trooper after traffic stop (05/01/16)43
- Cape student sues, accuses school officials of slamming her to ground multiple times (04/28/16)49
- Missouri House votes to allow concealed weapons without permits (04/28/16)8
- Neighbors mystified over why man was killed by state trooper (05/03/16)22
- River Ridge Winery changes hands (05/02/16)
- Police report filed, but no charges in incident at Cape Central (04/29/16)40
- 2016 All-Missourian Boys Basketball (04/29/16)
- Statement: Man says cops’ good work drove him to grow his own marijuana (05/01/16)1
- Senator introduces bill for I-57 that would connect Sikeston with Little Rock (04/28/16)4
- 'American Pickers' visits Poplar Bluff (04/29/16)
Nielsen: Most-watched TV time for adults is 9:15 p.m.
NEW YORK -- The real prime time for people with televisions is at 9:15 p.m.
Nielsen said Tuesday that nearly 42 percent of American adults who have televisions are watching them between 9:15 and 9:30 at night, the highest percentage of the evening and almost certainly all day.
For younger adults, those aged 49 and younger, that prime time is at 9:45 p.m.
The information might not mean much to many TV viewers, but for advertisers and networks that set prices for commercial time, it's a valuable detail.