- New custody law for equal time for dads begins today; some question law's relevance (8/28/16)5
- Marble Hill fires entire sewer department (8/23/16)5
- Ex-Southeast student gets probation for placing homemade sex video on porn site without woman's knowledge (8/24/16)13
- Bootheel lawmaker seeks probe into crop damage by illegal herbicide spraying (8/24/16)1
- Local private school dreams bigger, plans for new building at Sprigg and Lexington (8/22/16)
- Newsmakers 2016: Jason Bandermann (8/15/16)
- 'Santa' suspect Moffat sentenced to 12 years for sexual abuse of girl (8/23/16)2
- Schnucks bans solicitors, including organizations like Salvation Army (8/24/16)38
- Jackson girl stays planted on the farm (8/28/16)2
- Court ruling, state suggest businesses may apply use, sales tax to deliveries (8/24/16)2
New outreach for MDA this year
The Jerry Lewis Labor Day Telethon will not broadcast on KFVS12. However, the national telethon will continue from Las Vegas and can be seen on WGN (Chicago), WFIE 14 (Evansville, Ind.) and WREG 3 (Memphis).
The Muscular Dystrophy Association and KFVS12 will continue the 30-plus-year partnership through an exciting new campaign honoring the telethon called "Stars Across the Heartland, a Campaign for a Cure." The decision for the local chapter of MDA to evolve and reach a greater audience comes at a time when many have been affected by economic decline. We are being proactive in an effort to reach more viewers with our message for help and hope.
With the help of KFVS12, Southeast Missouri Hospital, Lutesville Motors and Auffenberg KIA, 80 public-service announcements will air leading up to Labor Day. Each PSA will conclude with a call to action where supporters can make a donation by visiting www.kfvs12.com/mda. On Labor Day, KFVS12 will televise an MDA highlights segment" from 9 to 10 a.m. co-hosted by Mary Ann Maloney and Jeff Cunningham. This show will feature research updates, services provided by MDA and personal stories from families living with muscular dystrophy.
The local MDA office is here to assist with needs of families throughout the Heartland. For more information on health care services or to become involved with activities taking place throughout the year, please call 573-335-4400.
We are standing in the fight against neuromuscular disease.
JENNIFER WILLIAMS, Executive Director, Muscular Dystrophy Association, Cape Girardeau