- Cape businessman known for starting NARS dies at 49 (2/23/17)9
- Apparent punch at girls basketball game propels lawmaker into action (2/21/17)4
- Business notebook: Owners ready to roll out the Barrel 131 (2/20/17)7
- Japanese restaurant up and running; owner surprised by fondness of sushi here (2/24/17)1
- SoutheastHEALTH, Washington University School of Medicine announce collaboration (2/24/17)21
- Missouri bill would limit transgender school bathroom access (2/22/17)48
- City issues precautionary boil order near Arena Park (2/23/17)
- Former KFVS12 reporter talks about recovery from eating disorder (2/23/17)11
- $22M bond issue would alter Jackson schools (2/22/17)13
- Two men crack market with local cage-free eggs (2/26/17)6
New outreach for MDA this year
The Jerry Lewis Labor Day Telethon will not broadcast on KFVS12. However, the national telethon will continue from Las Vegas and can be seen on WGN (Chicago), WFIE 14 (Evansville, Ind.) and WREG 3 (Memphis).
The Muscular Dystrophy Association and KFVS12 will continue the 30-plus-year partnership through an exciting new campaign honoring the telethon called "Stars Across the Heartland, a Campaign for a Cure." The decision for the local chapter of MDA to evolve and reach a greater audience comes at a time when many have been affected by economic decline. We are being proactive in an effort to reach more viewers with our message for help and hope.
With the help of KFVS12, Southeast Missouri Hospital, Lutesville Motors and Auffenberg KIA, 80 public-service announcements will air leading up to Labor Day. Each PSA will conclude with a call to action where supporters can make a donation by visiting www.kfvs12.com/mda. On Labor Day, KFVS12 will televise an MDA highlights segment" from 9 to 10 a.m. co-hosted by Mary Ann Maloney and Jeff Cunningham. This show will feature research updates, services provided by MDA and personal stories from families living with muscular dystrophy.
The local MDA office is here to assist with needs of families throughout the Heartland. For more information on health care services or to become involved with activities taking place throughout the year, please call 573-335-4400.
We are standing in the fight against neuromuscular disease.
JENNIFER WILLIAMS, Executive Director, Muscular Dystrophy Association, Cape Girardeau