Risque ads urge living it up in Kentucky's 'Possibility City'
Tuesday, October 13, 2009
LOUISVILLE, Ky. -- Want to live it up in a thriving metropolitan city and find a girl with a tattoo on her -- well, in a strange place?
A recent ad campaign launched in Kentucky says all that can happen in Louisville. But some officials aren't laughing at the tongue-in-cheek ads boasting the benefits of "Possibility City."
Metro Councilman Doug Hawkins and other city officials have said several of the ads are in poor taste.
One depicts a young man who wants to get out of fictional Oblivion, Ohio, so he can find a girl with a risque tattoo. Another alludes to warnings on erectile-dysfunction medications, saying happiness lasting more than four hours is normal.
Despite the criticism, the marketing firm that created the campaign says the ads have gotten a positive response.