Maker of Monster drinks tries to quash brewer's 'Vermonster' beer
Tuesday, October 13, 2009
MORRISVILLE, Vt. -- The maker of Monster energy drinks is taking aim at a Vermont brewery that sells a beer called Vermonster.
Rock Art Brewery, which makes beer in Morrisville, says it has been told by Corona, Calif.-based Hansen Beverage Co. to stop selling the brew.
Matt Nadeau, owner of Rock Art Brewery, said he got a cease-and-desist letter. The letter said consumers could be confused about which drink is which. The lawyer who sent it didn't immediately return an e-mail seeking comment Monday.
Nadeau created Vermonster to mark his business' 10th anniversary. Now, he's trying to drum up support. His website calls the battle "Rock Art Brewery vs. Corporate America."