- Two men seriously hurt in crash near Fruitland (9/21/16)3
- Perryville man arrested for alleged patronizing prostitution, harassment (9/23/16)6
- Eldorado Resorts to buy Isle of Capri Casinos (9/20/16)7
- Community helps Jackson family with two cases of muscular dystrophy (9/19/16)
- Video and evidence largely confirm trooper's claims in April traffic stop shooting (9/23/16)7
- Cape man may lose eye after shovel beating, police say (9/25/16)2
- Funeral procession of former Cape Girardeau police chief Henry H. Gerecke (9/22/16)17
- Cape man accused of attacking pregnant girlfriend (9/22/16)
- Show Me Center upgrades may allow facility to draw more elaborate shows (9/21/16)17
- Man convicted of Perryville convenience-store heist (9/21/16)
Procter & Gamble Tide bottle to aid disaster relief
CINCINNATI -- The Procter & Gamble Co. is rolling out a special Tide detergent bottle to help support disaster relief.
The containers reaching retailers' shelves this month highlight the faces of people in disaster areas aided by Tide's "Loads of Hope" program. It has provided mobile laundry service in disaster areas such as New Orleans after Hurricane Katrina, Waterloo, Iowa, after flooding and California during wildfires.
The program is in partnership with the Feeding America hunger-relief organization.
P&G spokesman Kash Shaikh said the program began in response to the 2005 Katrina devastation that left thousands of people cut off from any laundry service for their waterlogged, stained clothes.
"In times of disaster, people turn to their most basic human needs," Shaikh said. "Clean clothes are essential in that mix."
He said the program has done more than 30,000 loads of laundry so far.
Shaikh said the bottle is the most significant variation the company has ever made in the six-decade-old detergent's packaging logo. Ten cents from each sale will go to disaster relief.
P&G also sells vintage Tide logo T-shirts to benefit the relief effort.
The maker of such products as Pampers diapers and Gillette shavers has since 2003 contributed its PUR water-treatment packets for international disasters, such as earthquakes in Pakistan and Iran and flooding in Colombia.