- Woman's post about 'Back the Blue' sign in Jackson coffee shop prompts firing from nearby bar (8/15/17)11
- How to save a life: Lifeguards resuscitated young girl at Cape Splash (8/17/17)2
- Stoogefest headliner cancels, cites NAACP travel advisory in Missouri (8/15/17)2
- Councilman: Scott City mayor, city administrator resigned (8/15/17)4
- Chaffee man charged with attempting to have ex-wife killed (8/20/17)3
- Woman dies in house fire in Cape Girardeau County (8/16/17)
- Scott City school chief gets raise, while some teachers don't (8/17/17)6
- Scott City man dies in motorcycle crash near Millersville (8/13/17)
- Former Chaffee officer faces DWI charge (8/20/17)2
- 'Love, not hate': Area residents gather to sing, talk about racial issues after violence in Charlottesville (8/14/17)89
NBC sells out Super Bowl ads for record $206M
TAMPA, Fla. -- NBC said on the eve of today's Super Bowl that it has sold the last two of the 69 advertising spots for the game, pushing total ad revenue for the event to a record $206 million.
The network said its total of $261 million in ad revenue for all of Super Bowl day also is a record, calling it an especially impressive feat in the middle of the economy's steep downturn.
The Super Bowl is the premier advertising event with an U.S. audience of 100 million viewers, many of whom watch closely during game breaks for the debut of entertaining, big-budget commercials. The ads have sold for between $2.4 million and $3 million per 30-second slot this year.
"These advertising milestones show the power of the NFL brand and the strength of the Super Bowl as a TV property in this economic climate," said Jeff Zucker, president and chief executive officer of NBC Universal, a unit of General Electric Co.
Thirty-two advertisers in all will showcase their products during Super Bowl coverage.
NBC said the ads featured during the game also will be available for viewing almost immediately after they air at websites including NBC.com, Hulu.com and Superbowl.com.