- Obama shortens sentence of inmate from Cape (1/19/17)9
- Two subjects of interest in 1992 homicide to take polygraph tests (1/15/17)8
- Business notebook: Jackson salon owner also opens a clothing store (1/16/17)
- Area hospitals hope a box helps prevent infant deaths (1/19/17)6
- Cape SportsPlex contractor offers a look at the project (1/15/17)14
- Meat-processing plant faces $70K penalty for Clean Water Act violations (1/17/17)4
- Southeast to lose $3.5 million from state in budget cuts (1/18/17)21
- Local students to perform with choir at inauguration (1/19/17)3
- Subjects of interest in 1992 killing take polygraph tests; results not revealed (1/18/17)2
- Governor cuts $146 million, colleges take hit (1/17/17)
NBC sells out Super Bowl ads for record $206M
TAMPA, Fla. -- NBC said on the eve of today's Super Bowl that it has sold the last two of the 69 advertising spots for the game, pushing total ad revenue for the event to a record $206 million.
The network said its total of $261 million in ad revenue for all of Super Bowl day also is a record, calling it an especially impressive feat in the middle of the economy's steep downturn.
The Super Bowl is the premier advertising event with an U.S. audience of 100 million viewers, many of whom watch closely during game breaks for the debut of entertaining, big-budget commercials. The ads have sold for between $2.4 million and $3 million per 30-second slot this year.
"These advertising milestones show the power of the NFL brand and the strength of the Super Bowl as a TV property in this economic climate," said Jeff Zucker, president and chief executive officer of NBC Universal, a unit of General Electric Co.
Thirty-two advertisers in all will showcase their products during Super Bowl coverage.
NBC said the ads featured during the game also will be available for viewing almost immediately after they air at websites including NBC.com, Hulu.com and Superbowl.com.