- Peter Kinder resigns federal agency post, concludes position unnecessary and waste of tax dollars (6/16/18)2
- Stormy Daniels to visit East Cape Girardeau (6/13/18)20
- Longtime downtown Cape bartender Marcellus Jones remembered by friends (6/12/18)2
- Committee to start planning process for indoor aquatic center in Cape (6/20/18)1
- A community rallies behind Honorable Young Men's Club (6/16/18)1
- Southeast to spend $150,000 to refresh brand with Ohio firm (6/19/18)6
- New urban dance studio opens on Broadway (6/15/18)2
- Jackson natives compete in 260-mile canoe race (6/16/18)1
- Couple charged in beating death at Brick's (6/13/18)
- Mother, child reportedly hit by car in Cape Girardeau (6/18/18)
NBC sells out Super Bowl ads for record $206M
TAMPA, Fla. -- NBC said on the eve of today's Super Bowl that it has sold the last two of the 69 advertising spots for the game, pushing total ad revenue for the event to a record $206 million.
The network said its total of $261 million in ad revenue for all of Super Bowl day also is a record, calling it an especially impressive feat in the middle of the economy's steep downturn.
The Super Bowl is the premier advertising event with an U.S. audience of 100 million viewers, many of whom watch closely during game breaks for the debut of entertaining, big-budget commercials. The ads have sold for between $2.4 million and $3 million per 30-second slot this year.
"These advertising milestones show the power of the NFL brand and the strength of the Super Bowl as a TV property in this economic climate," said Jeff Zucker, president and chief executive officer of NBC Universal, a unit of General Electric Co.
Thirty-two advertisers in all will showcase their products during Super Bowl coverage.
NBC said the ads featured during the game also will be available for viewing almost immediately after they air at websites including NBC.com, Hulu.com and Superbowl.com.