St. Louis Regional CrimeStoppers, which covers 20 counties in eastern Missouri andSouthern Illinois, said Monday it recently began posting wanted ads on standard and digital billboards to elicit tips leading to the arrest of fugitive felons. Three that went up in the St. Louis area in the last week already have generated half a dozen calls.
Program director Lisa Pisciotta said the billboards are another way to grab the attention of people who might be motivated to report information on felons anonymously in exchange for a reward of up to $1,000.
"It's an effective tool to get a picture out there," Pisciotta said. "Not everybody has the Internet and time to look at wanted posters at the post office. If the picture is huge and catches their eye, they can use their knowledge to give us a call.
"They may know the person and may not know he's wanted."
A billboard showing the face and details of a wanted felon faces drivers Monday on southbound Interstate 55 near St. Louis. St. Louis Regional CrimeStoppers has begun posting wanted ads on area billboards to elicit tips leading to the arrest of felons.
Across the state, the Greater Kansas City CrimeStoppers has featured 18 fugitives with homicide warrants on billboards since 2004. Tips generated by those signs have led to 12 arrests.
Sgt. Craig Sarver of the Kansas City police department and the city's crime commission said billboards have been used to target certain suspects, but Kansas City was the first to use wanted billboards on an ongoing basis. Now, it's practically nationwide, he said.
After 19-year-old Ali Kemp was found murdered in June 2002 at a swimming pool in the Kansas City suburb of Leawood, Kan., her father approached Lamar Advertising, and the company donated billboard space seeking information in the case. Almost immediately, the signs generated tips that led to an arrest.
"It was so successful, it seemed like a natural fit," Sarver said.
Roger Kemp introduced Lamar to Greater Kansas City CrimeStoppers and the two have collaborated since 2004.
Three sign companies are donating time, effort and space to St. Louis Regional CrimeStoppers, including Lamar Advertising, DDI Media and Mid-America Outdoor Advertising. DDI started the project idea in St. Louis.
Mid-America has dedicated a portion of its digital billboard in East St. Louis, Ill., where Interstates 55, 70 and 64 converge, to the St. Louis CrimeStoppers' most wanted.
Once a minute, for 10 seconds, the billboard displays information about the St. Louis area's most wanted fugitives.
One of the advantages of digital billboards is the ability to change the information quickly.
"You can make copy changes from your desk," Mid-America owner and general manager Bob Connors said. "You don't have the delay times of traditional billboards."
All of the St. Louis group's billboards show the fugitive's name and photograph, the crime and CrimeStopper's phone number.
The tipster remains anonymous, even while he or she receives a reward. The person is given a code number, and told where to pick up the reward money.
"It's very double 0-7," Pisciotta said.