KitchenAid's mixer is the iconic silhouette of food preparation

Wednesday, October 13, 2004

A few years ago Aaron Betsky, a curator at San Francisco's Museum of Modern Art, organized an exhibition around a dozen everyday objects which she believes qualify as experience-shaping icons. Among those she included were the BMW 325i and the KitchenAid mixer. Now I can see why she'd select a sexy model with all that power and so many accessories, but, frankly, I can't understand why she picked the car.

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