Lavigne seeks to showcase artistry after 'angry' debut
Tuesday, May 25, 2004
NEW YORK -- Avril Lavigne knows her image: a moody, teen rock star with an acidic tongue, steely stare and tough-girl attitude.
"I have been labeled like I'm this angry girl -- I'm like, this rebel, I'm like, punk, and I am SO not any of them. It's so funny, and I'm actually really shy," the petite, Canadian-born Lavigne says in typical teenspeak.
The one-dimensional angry rocker chick tag is just one misconception Lavigne hopes to dispel as she releases her second album, "Under This Skin," today. It's the follow-up to her monstrously successful debut, 2002's "Let Go."
Though only 19, Lavigne has had a profound effect on the pop world. In 2002, most teen female singing stars were little more than sexy nymphets singing prepackaged pop that was neither distinctive nor written by the stars themselves.
Along came Lavigne, who went against that grain. Her album sold more than five million copies and received a slew of Grammy nominations thanks to hits like "Sk8er Boi."
Though she's not fond of the term, Lavigne became the anti-Britney.
"I get fan letters like all the time ... and pretty much every letter just talks about, 'Thank you for not being Britney Spears,'" she said.
It wasn't just Lavigne's look -- today her hair is light brown with black streaks -- that got people's attention. She was billed as a true artist. Many adult performers don't write their own material, so a 17-year-old doing so made Lavigne seem even more authentic.
On her biggest hits, she was paired with the then-unknown production trio known as The Matrix, who were also listed as co-writers. But after The Matrix started becoming ubiquitous as pop writers and producers -- working with everyone from Liz Phair to even Britney Spears and Hilary Duff -- some people started wondering how much Lavigne had actually contributed to her hits. It didn't help that the trio, who declined to be interviewed for this article, later seemed to be diminishing Lavigne's contributions.
The issue still gets Lavigne steamed.
"I've been writing since I was a little girl. I've been playing guitar since I was a little girl. I've been writing full-on songs since I was 14; like, full-structured songs," she says defiantly. "I am a writer, and I won't accept people trying to take that away from me, and anyone who does is ignorant and doesn't know what they're talking about -- and don't you dare!"
Not surprisingly, The Matrix is absent from "Under My Skin." Lavigne instead co-wrote most of the songs with fellow Canadian singer Chantal Kreviazuk -- whom she calls her new best friend. She also worked with Ben Moody, formerly of the Grammy-winning duo Evanescence.
Lavigne, who lets out a few little snide digs at her former production team -- "I didn't want it to be all, cheesy programming" -- beams when she describes working with Kreviazuk and her husband, Raine Maida of the group Our Lady Peace (he produced some of the album). She even lived in the pair's California home while recording "Under My Skin."
Kreviazuk says Lavigne was in complete control of the album and its artistic flow.
"She's just so motivated, so driven, when she sat down to write a song, she was just a pistol," she says. "I think that it's quite hilarious that people are saying the opposite, because she's so much a part of the songwriting process."
Maida says Lavigne would often have him re-record a part over and over until it was perfect.
"Avril knows when it's not good, and she knows that it can be better," he says. "That's the thing that makes her a real credible artist."
Though the record definitely has elements of her previous hits -- great pop melodies with a rock feel -- they also delve into more adult topics, like broken relationships, the loss of a loved one and complex emotions.
"This record definitely proves that I'm a writer and people can't (expletive) knock that, because each song comes from a personal experience of mine, and there are so much emotions in those songs," she says.
"It's not like people wrote those songs for me, it's obvious it came from me. You hear the emotions in my voice, you can see it in my face when I'm performing it ... It's just obvious."
Though the subject matter of the songs may be a bit more adult, she hasn't outgrown her fan base. There are no explicit sex songs, and while she admits she's gotten more "girly" -- wearing tank tops instead of bulky clothes more often -- she's not ready for a Maxim spread just yet, unlike a lot of her peers.
"I definitely couldn't do it now," she says, squirming at the very thought.
And she reached out to her young audience by going on a mall tour earlier this year, playing to thousands of shrieking girls who consider her their idol.
Lavigne acknowledges pressure to repeat the massive success of her debut, and even admits it may not happen.
"You can go as quickly as you came. I believe that I have longevity. I myself will always be pleased. I'm always going to be doing music no matter how big I am, so I'd be satisfied, but you don't know what's going to happen," she says.
But Kreviazuk says that instead of worrying about her past success, Lavigne is more interested in being a well-rounded artist. And she's learned to shrug off the barbs she's received, let down her guard and let people see there's something more to her than an angry stare.
"I slowly watched this metamorphosis. I think one of the things she may have learned is that you can be cool and you can be happy. She has so much to celebrate, and she's aware she's got so much to celebrate," says Kreviazuk. "She doesn't need to be tough about it."