- Cape student sues, accuses school officials of slamming her to ground multiple times (04/28/16)47
- Neelys Landing man shot, killed by highway patrol trooper after traffic stop (05/01/16)42
- Bob Evans restaurant in Cape Girardeau among chain's 21 closings (04/26/16)9
- Missouri House votes to allow concealed weapons without permits (04/28/16)8
- Police report filed, but no charges in incident at Cape Central (04/29/16)40
- 2016 All-Missourian Boys Basketball (04/29/16)
- Statement: Man says cops’ good work drove him to grow his own marijuana (05/01/16)1
- Two hurt in motorcycle wreck on Interstate 55 (04/25/16)1
- Senator introduces bill for I-57 that would connect Sikeston with Little Rock (04/28/16)4
- River Ridge Winery changes hands (05/01/16)
This colt brought to you by ...
LOUISVILLE, Ky. -- The Twin Spires. Mint juleps. Thousands of fans singing "My Old Kentucky Home."
The Kentucky Derby now has a new tradition to start at 130-year-old Churchill Downs: ads plastered on jockeys' uniforms.
Two days before the world's most famous horse race, U.S. District Judge John Heyburn II ruled in favor of jockeys, blocking a state rule barring them from wearing ads. The judge agreed that the Kentucky Horse Racing Authority's regulation violated First Amendment rights.
Jockey Shane Sellers said letting corporate names take a ride with them could boost the sport. It also could become a financial bonanza.
"Look what happened to NASCAR," said Sellers, one of the jockeys who sued for the right to wear ads. "All of a sudden, NASCAR is one of the biggest sports. It's because of the endorsements. We need change, but in the end, I think everybody is going to be happy."
Some jockeys were offered up to $30,000 to wear a logo in the Derby.
While the judge's preliminary decision applied only to jockeys who sued -- including Jerry Bailey and Sellers -- the state racing authority and Churchill Downs later said all riders can wear ads.
"They certainly ought to have the same rights as golfers and tennis players," said Ronald Sheffer, a lawyer for the jockeys. "There was no reason really to deny them that right."
Ads could be lucrative for jockeys. Some were offered up to $30,000 to wear a logo during the Derby.
Jockey Alex Solis, who will ride Master David in the Derby, said he lined up an advertising deal.
"It's great for us," said Solis, a plaintiff in the case. "We're finally catching up with the 2000s and moving out of the 1800s."