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2008 Addy Award winners

Saturday, February 23, 2008

Sales promotion

Catalog: The Wright Group for its Graffiti Non-Branded Custom Headwear catalog; The Wright Group for its Graffiti EASTON Headwear 2007/08 catalog.

Sales kits: The Wright Group for the RiverWest Partners L.C. Walden Park press kit; Abby Ink LLC for the His GEM press kit.

Product or service campaign: NewWave Communications for the NewWave Buffet Campaign.

Point of purchase, counter top or attached: Southeast Missourian for Southeast Missourian rack wrap.

Point of purchase, trade show exhibit: Southeast Missouri Hospital Centers of Excellence exhibit.

Point of purchase, campaign: NewWave Communications for NewWave in-store graphics; Red Letter Communications for Rhodes 101 Cafe-to-Go.

Audio/visual sales presentation: Red Letter Communications for Stihl Inc.

Collateral material

Annual report, four-color: Saint Francis Medical Center for its 2007 Annual Report; Saint Francis Medical Center for its 2007 Foundation Annual Report; Southern Illinois University-Carbondale for its Inspire 2006 Annual Report; Southeast Missouri Hospital for its annual report.

Brochure, four-color: Red Letter Communications for the Chateau Girardeau brochure; Red Letter Communications for its STIHL Caring for Nature brochure.

Campaign: Southeast Missouri State University for its recruitment series.

Publication design, cover: Craig Williams Creative for its Temple, Texas, Chamber of Commerce community profile; Abby Ink, LLC, for its Dogtown Press LLC publication The Saving of Dogtown.

Publication design, editorial spread: Craig Williams Creative for the Brownsville, Texas, Chamber of Commerce theater, music and the arts spread; Southern Illinois University-Carbondale Office of Research, Development and Administration for Eco Sound; Craig Williams Creative for the Brownsville, Texas, Chamber of Commerce vacation in paradise spread.

Publication design, series: Acclaim Press for The Strange Case of Jonathan Swift and the Real Long John Silver; Concord Printing Services for The Cape magazine.

Poster: Rust Communications for the Southeast Missouri State University Chasing a Legend.

Direct Marketing

Single: Saint Francis Medical Center for Knee, Hip, Shoulder Clinic Campaign lenticular direct mail; Craig Wiliams Creative for the Oak Ridge, Tenn., Chamber of Commerce Solid As Oak; Southeast Missouri State University Harrison College of Business booklet.

Campaign: The Wright Group for Dalhousie Golf Club Dalhousie Manor Mailer.

Specialty advertising: Horizon Promotional Products for Glen Williams Free Speech Run.

Other merchandise: Abby Ink LLC for Millikins LLC Mary Engelbreit Magnetic Paper Doll Gracie.

Consumer of Trade


Full page: The Wright Group for RM COCO Allure ad; The Wright Group for Dalhousie Golf Club Golf Week magazine ad.

Campaign: Southern Illinois University-Carbondale Honor the Legacy advertisements.


Spread or multipage: Rust Communications for Foley-Switzer Mercedes-Benz Dream Car.

Campaign: Rust Communications, Southeast Missourian Wrap up the Holidays.

Interactive Media

Web sites, consumer: Abby Inc. LLC for Rodney Arnold Communities.

Online: The Wright Group for Kforce Professional Staffing Kforce Rev It Up.


Local: Saint Francis Medical Center for MM Extra with Dr. Bender.

Campaign: Red Letter Communications Inc. for Chateau Girardeau Live Well; Red Letter Communications Inc. for Women First OB-GYN Specialists of Southeast Missouri Women First-Now Open.

TV Self-promotion: KFVS for Football Makes Everything Better.

Mixed media campaigns

B-to-B Regional/National: The Wright Group for Eversole Run E.V. Run Golf Apparel campaign.

Consumer, local: Saint Francis Medical Center for 2007 January campaign; The Wright Group for BBL Buildings & Components Ltd.

Advertising for

the arts and sciences

Print, magazine: Southern Illinois University-Carbondale Office of Research, Development and Administration Perspectives magazine.

Public service

Collateral: Southeast Missouri Hospital for Resource Guide for Employers.

Broadcast/electronic: KFVS for United Way of Southeast Missouri campaign video.

Campaign: KFVS for American Red Cross KFVS12 Summer Blood Drive.

Advertising industry


Campaign: Red Letter Communications Inc. for Tri-State AMP 2007 Addy call for entries and invitation.

Elements of advertising

Logo: Target Marketing for Dr. O'Rourke Regional Heart & Lung Surgery logo.

Photography: The Wright Group for RM Coco Allure ad.

Student ADDY categories

Collateral material, stationery package: Gregory Pohlman, Southeast Missouri State University, graphic designer stationery; Shannon Bennett, Southeast Missouri State University, Bennett stationery; Adam Holt, Southeast Missouri State University, Holt Design stationery package.

Poster: James Bratten, Southeast Missouri State University, Lollapalooza; Abbey Hale, UF & SIU, Black Eye; Diane Reyes, Southeast Missouri State University, The 43 Chicago International Film Festival; Anna Koehler, Southeast Missouri State University, Jazz in the Gardens.

Out-of-home: UF & SIU Ice Hockey; UF & SIU Now Time.

Consumer or trade publication magazine ad: UF & SIU Walnut Rock; UF & SIU Mark Twain Time; Linda Correll-Mims UF & SIU Bic.

Newspaper ad: UF & SIU Wife Time.

Editorial design, editorial spread or special feature: Kimberly M. Woods, Southeast Missouri State University, River Campus.

Radio: UF & SIU, Big Bother/Twinkle, Twinkle; UF & SIU, Life South/Dracula.

Campaigns: Advertising campaigns class spring 2007, Southeast Missouri State University, Habitat for Humanity Cape Girardeau Area ReStore; Advertising campaigns class fall 2007, Southeast Missouri State University, Mississippi River Hills Association; Student Financial Responsibility Team, Southeast Missouri State University, "You Owe it to Yourself."

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