- Cape student sues, accuses school officials of slamming her to ground multiple times (04/28/16)46
- Neelys Landing man shot, killed by highway patrol trooper after traffic stop (05/01/16)36
- Bob Evans restaurant in Cape Girardeau among chain's 21 closings (04/26/16)9
- Missouri House votes to allow concealed weapons without permits (04/28/16)8
- Police report filed, but no charges in incident at Cape Central (04/29/16)40
- Two hurt in motorcycle wreck on Interstate 55 (04/25/16)1
- 2016 All-Missourian Boys Basketball (04/29/16)
- Senator introduces bill for I-57 that would connect Sikeston with Little Rock (04/28/16)4
- Law firm requests information about Cape's traffic cameras (04/25/16)3
- Local lawmakers split over failed medical marijuana bill; voters may have a say (04/26/16)19
Reasons why sales are flat
To the editor:Recent news reports have big-box stores and large chain retailers lamenting their lackluster sales and crying because they weren't going to make their sales totals and huge profits they had hoped for this Christmas season.
Sure, some other factors (job losses, high fuel prices, weak dollar) probably played a role, but these retail giants need to look at other factors.
1. The last of salespeople who really are dedicated to retailing, who know their merchandise lines, who are dressed professionally, act respectfully and go to someone who knows when they can't answer a customer's questions.
2. They all push gift cards yet don't count them until used. Once they have your money, it's a sales and an easy profit.
3. A lot of these stores are bigger than football fields. Having to park a quarter-mile away is good exercise, but shopping is easier at specialty stores in less congested areas and at stores off the beaten path.
4. Maybe sales figures are down because people are beginning to realize that Christmas is not about glitz and glamour and who can spend the most. It is about the real gift given to us: a Savior who is Christ the Lord -- and it cost us nothing.
RICH BEHRING, Cape Girardeau