- Waller deemed competent to stand trial (1/11/17)5
- Young Elvis impersonator from Bernie performs on 'Ellen DeGeneres Show' (1/12/17)
- Two subjects of interest in 1992 homicide to take polygraph tests (1/15/17)7
- Business notebook: Jackson salon owner also opens a clothing store (1/16/17)
- Two men shot after argument; houses also struck by bullets (1/12/17)21
- 113 drug tests at Jackson High net one instance of illicit usage (1/11/17)15
- Cape SportsPlex contractor offers a look at the project (1/15/17)14
- Meat-processing plant faces $70K penalty for Clean Water Act violations (1/17/17)2
- Two Cape men recovering after shooting (1/13/17)
- Governor cuts $146 million, colleges take hit (1/17/17)
Reasons why sales are flat
To the editor:Recent news reports have big-box stores and large chain retailers lamenting their lackluster sales and crying because they weren't going to make their sales totals and huge profits they had hoped for this Christmas season.
Sure, some other factors (job losses, high fuel prices, weak dollar) probably played a role, but these retail giants need to look at other factors.
1. The last of salespeople who really are dedicated to retailing, who know their merchandise lines, who are dressed professionally, act respectfully and go to someone who knows when they can't answer a customer's questions.
2. They all push gift cards yet don't count them until used. Once they have your money, it's a sales and an easy profit.
3. A lot of these stores are bigger than football fields. Having to park a quarter-mile away is good exercise, but shopping is easier at specialty stores in less congested areas and at stores off the beaten path.
4. Maybe sales figures are down because people are beginning to realize that Christmas is not about glitz and glamour and who can spend the most. It is about the real gift given to us: a Savior who is Christ the Lord -- and it cost us nothing.
RICH BEHRING, Cape Girardeau