- Mall aboard: Future requires evolution at West Park Mall (3/24/17)16
- Legal discrimination complaint, ethics complaint filed in Scott City government (3/22/17)13
- Business notebook: Cape native goes from farm to mobile-food operation (3/20/17)1
- Former Scott City administrator: 'I was forced to resign' (3/21/17)6
- Former Southeast softball coach sues Board of Regents; seeks damages and her job back (3/23/17)14
- Triplett manslaughter case set for July 2018 (3/21/17)2
- Two people found dead in Advance house fire (3/21/17)
- Two local lawmakers back charter school bill; Perryville lawmaker objects to measure (3/19/17)24
- Two Cape men charged with second-degree murder of Grandi (3/21/17)2
- Lawmakers put prevailing wage in crosshairs; laborers object (2/12/17)10
This wedding brought to you by Acme Inc.
Hey, Dad: If your daughter tells you she's getting married, you don't have to pull out your wallet if you don't want to.
You can tell her to find an advertising sponsor to foot the bill.
Many couples these days are paying for their own weddings by allowing advertisers to borrow small pieces of the big day.
In exchange for the advertising, couples get services at deep discounts or even for free.
The advertising doesn't have to be intrusive. A recent news story joked about billboards or signs on the backs of tuxedos.
In reality, the advertising might be only a few printed lines on the back of the wedding program.
But it can be more visible at the rehearsal and reception. In some cases, a large board at the reception lists the name and service of each sponsor.
A place card in front of the wedding cake names the bakery.
Flower arrangements on each table names the florists. In some cases, sponsors are allowed to attend the wedding and hand out business cards. (A move that, no doubt, caused the mothers of the brides to gasp.)
One couple said they saved $30,000 using corporate sponsorships for their wedding.