2007 ADDY Award winners

Saturday, February 24, 2007

Sales promotion

* Catalog: The Wright Group for its E.V. Run Golf 2007 Collection, The Wright Group for its Paramount Truck/Outdoor Catalog, and Abby Ink, LLC for "His Gem" brochure.

* Sales kits: Craig Williams Creative Inc. for Flextray Sales Kit.

* Printed newsletter: Target Marketing for "Lourdes LifeStories Home Edition, Summer 2006," and Target Marketng for "Lourdes LifeStories Home Edition, Autumn 2006."

* CD/DVD/VHS/cassette: Saint Francis Medical Center for its M.D. Anderson DVD jacket.

* Packaging: Red Letter Communications for Oculus Designs Packaging.

* Point of purchase, counter top or attached: Target Marketing for "SoBe Neckhangers -- Buy 3, get 1 Free."

* Point of purchase, trade show exhibit: Red Letter Communications for Sure Decisions booth display.

* Audio/Visual sales presentation: Red Letter Communications for Marketing Advantage Video.

Collateral material

* Annual report, four-color: JBG (Jay Bruce Grafix) for its Envision: 2005 Annual Report, Target Marketing for its Lourdes Annual Report, and Saint Francis Medical Center for its 2006 Annual Report.

* Brochure, four-color: Red Letter Communications for its STIHL BR 500 Blower brochure, Red Letter Communications for its Southfork Lighting brochure, the Wright Group for its Tahoe, Target Marketing for its Weight Wellness Center brochure, and the Wright Group for its RM COCO brochure.

* Publication design (magazine or book), cover: Craig Williams Creative Inc. for its 2006 Temple Community Profile & Business Referral Guide, for its San Antonio 2006 Business & Resource Guide, for its 2006 Carbondale Chamber of Commerce Profile & Resource Guide, and for its 2006-2007 Tacoma Relocation Guide.

* Publication design (magazine or book), editorial spread: Craig Williams Creative Inc. for Rend Lake College.

* Publication design (magazine or book), series: Craig Williams Creative Inc. for its Raleigh 2006 Chamber Series, Southeast Missourian/Rust Communications for its Cape Girardeau Faces and Places Volume 2.

* Poster, single: Southeast Missourian/Rust Communications for its Redhawk football poster, Red Letter Communications for its GATOR Swim Team poster.

* Special event material, invitation: Southeast Missouri State University for its Brown Bag Lunch.

* Special event material, campaign: Concord Printing for the Ultimate Gift invitation, tickets and poster.

Direct marketing

* Single, flat: Target Marketing for its Lourdes Hospital Little Miracles Reply Card, Pathways Baptist Church Postcard.

* Campaign, 3-D/mixed: Magna-Tel Inc. for its "You Lucky Duck" package and for its Recipe for Success package.

Consumer or trade publication

* Fractional page, four-color: Craig Williams Creative Inc. for its Exmark ad.

* Full-page, four-color: the Wright Group for its Claybridge Homes.

* Magazine self-promotion, single: Concord Printing for the Cape magazine.

Nontraditional advertising

* Single: Fly Cape paper airplane handout.

Newspaper

* Full page, color: Saint Francis Medical Center for its Weekly health page: Volume 6, Issue 31.

* Campaign, color: the Wright Group for its "Redhawks. Get in the game."

Interactive media

* Web sites, consumers, HTML/other: Southeast Missouri Hospital for www.technologyofhope.com, Abby Ink, LLC for its Mary Engelbreit Web site.

* Interactive multimedia (CD/DVD), consumer: Southeast Missouri Hospital for the "Baby Experts" DVD.

Radio

* Campaign: River Radio for Miss Hinkle.

Local-only categories

* Television, local, single, $1,000 production or less: S&W Productions for "Marvin Wilson -- It's a Jungle Out There."

Television

* Local, 30: Red Letter Communications for Cape Girardeau Regional Airport "Eye Opener."

* Campaign: Saint Francis Medical Center for its January campaign.

* Self-promotion, single: KFVS for "Bob by the Numbers."

* Regional/national TV campaigns, consumer services: Southeast Missouri Hospital for "A Healthier Look at Healthcare -- Physicians."

Mixed-media campaigns

* B-to-B regional/national: the Wright Group for its Hawthorn mixed media and its RM COCO mixed media.

* Consumer, local: Saint Francis Medical Center for its January 2006 campaign and its M.D. Anderson Campaign.

* Consumer, regional/national: Red Letter Communications for its NewWave Campaign, Southeast Missouri Hospital for "A Healthier Look at Healthcare" campaign.

Advertising for the arts and sciences

* Collateral, annual report: JBG for its 2006 Research Profile.

* Collateral, poster: Southeast Missouri State university for its River Campus Poster.

Public service

* Collateral, annual report: Southeast Missouri Hospital Annual Report.

* Print, magazine: Southeast Missouri Hospital for its Vim & Vigor Magazine.

Elements of advertising

* Logo: Red Letter Communications for its Mr. Surelock logo.

* Photography, color: the Wright Group for its RM COCO Photography.

* Photography, digitally enhanced: Craig Williams Creative Inc. for its Rend Lake College.

* Animation of special effects, video, film: Southeast Missouri State University for "Academic Hall: Celebrating 100 Years."

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