- Two men face charges in Cape prostitution sting (5/28/17)
- Former coroner convicted of felony theft now faces prison in misdemeanor case (5/23/17)2
- Police: Woman arrested after meth found hidden in pants (5/26/17)4
- Woman may lose foot after being hit by moped (5/24/17)
- Illinois Trail of Tears site where Cherokee buried named to National Historic Register (5/24/17)
- Business notebook: Woman, sister-in-law buy Perryville custom-wear shop (5/22/17)
- Police apprehend Charleston man they say hit Cape woman with car (5/24/17)
- Rabies confirmed in Cape County after person bitten by bat (5/26/17)
- Man with prior sex convictions charged with abuse of a child 10 years ago (5/25/17)2
- New features at Cape Splash geared for kids; revenue has exceeded costs by more than $200K (5/24/17)1
Use local PR, marketing folks for city tourism
To the editor:
Before hiring professional consultants on how to market Cape Girardeau, I believe the Convention and Visitors Bureau director could reach out to some of the professionals in public relations and marketing in town first as a preliminary step.
There are PR and marketing folks at the university. Some upper-class PR and marketing students could help with this venture by doing a lot of the leg work.
When I was in school, we had real clients. We had a promotion plan which addressed costs, publicity, surveys, how it was measured, target markets and the competition.
Local talent could be used only as a first step - then do the consultant thing.
VANCE S. PAWIELSKI