- Obama shortens sentence of inmate from Cape (1/19/17)9
- Business notebook: Jackson salon owner also opens a clothing store (1/16/17)
- Area hospitals hope a box helps prevent infant deaths (1/19/17)6
- Jackson police describe night of anger, car crashes, drug possession by 18-year-old (1/22/17)5
- Two subjects of interest in 1992 homicide to take polygraph tests (1/15/17)8
- Meat-processing plant faces $70K penalty for Clean Water Act violations (1/17/17)4
- Cape SportsPlex contractor offers a look at the project (1/15/17)14
- Local students to perform with choir at inauguration (1/19/17)3
- Southeast to lose $3.5 million from state in budget cuts (1/18/17)21
- Subjects of interest in 1992 killing take polygraph tests; results not revealed (1/18/17)2
Use local PR, marketing folks for city tourism
To the editor:
Before hiring professional consultants on how to market Cape Girardeau, I believe the Convention and Visitors Bureau director could reach out to some of the professionals in public relations and marketing in town first as a preliminary step.
There are PR and marketing folks at the university. Some upper-class PR and marketing students could help with this venture by doing a lot of the leg work.
When I was in school, we had real clients. We had a promotion plan which addressed costs, publicity, surveys, how it was measured, target markets and the competition.
Local talent could be used only as a first step - then do the consultant thing.
VANCE S. PAWIELSKI