- City suspends liquor license for downtown Cape bar; owners say they want to fix problems (3/26/17)7
- Mall aboard: Future requires evolution at West Park Mall (3/24/17)24
- Harbor Freight Tools store coming to Cape (3/29/17)7
- Legal discrimination complaint, ethics complaint filed in Scott City government (3/22/17)13
- Cape school board rejects proposal to allow parochial-school students to play sports (3/28/17)79
- Former Southeast softball coach sues Board of Regents; seeks damages and her job back (3/23/17)15
- 'Construction with finesse' (3/26/17)2
- Chaffee district seeks bond issue for classrooms, property (3/26/17)4
- Lawmakers put prevailing wage in crosshairs; laborers object (2/12/17)10
- Triplett manslaughter case set for July 2018 (3/21/17)2
Use local PR, marketing folks for city tourism
To the editor:
Before hiring professional consultants on how to market Cape Girardeau, I believe the Convention and Visitors Bureau director could reach out to some of the professionals in public relations and marketing in town first as a preliminary step.
There are PR and marketing folks at the university. Some upper-class PR and marketing students could help with this venture by doing a lot of the leg work.
When I was in school, we had real clients. We had a promotion plan which addressed costs, publicity, surveys, how it was measured, target markets and the competition.
Local talent could be used only as a first step - then do the consultant thing.
VANCE S. PAWIELSKI