- Peter Kinder resigns federal agency post, concludes position unnecessary and waste of tax dollars (6/16/18)2
- Committee to start planning process for indoor aquatic center in Cape (6/20/18)1
- Judge denies order of protection for woman accusing deputy of stalking her (6/23/18)5
- Longtime downtown Cape bartender Marcellus Jones remembered by friends (6/12/18)2
- Southeast to spend $150,000 to refresh brand with Ohio firm (6/19/18)6
- Stooges in Jackson under new ownership (6/23/18)
- Poplar Bluff nail manufacturer gets hammered by new tariffs on steel (6/22/18)7
- Stormy Daniels to visit East Cape Girardeau (6/13/18)20
- Scott County Sheriff Wes Drury responds to issue involving deputy (6/23/18)2
- Neal Boyd blessed us all with his God-given talent (6/19/18)
Netflix sends frequent renters to the back of the line
SAN FRANCISCO -- Frequent Netflix returners don't get more small-screen bang for their buck.
Called "throttling" by critics, the little-known practice means customers of the online DVD rental service who pay the same price for the same service are often treated differently, depending on their rental patterns.
"In determining priority for shipping and inventory allocation, we give priority to those members who receive the fewest DVDs through our service," Netflix's revised policy now reads. The statement warns that heavy renters are more likely to encounter shipping delays and less likely to immediately be sent their top choices.
Few customers have complained about this "fairness algorithm," according to Netflix CEO Reed Hastings.
Netflix typically sends about 13 movies per month to Manuel Villanueva's home in Warren, Mich. -- down from the 18 to 22 DVDs he once received before the company's automated system identified him as a heavy renter and began delaying his shipments to protect its profits. The same Netflix formula also shoves Villanueva to the back of the line for the most-wanted DVDs, so the service can send those popular flicks to new subscribers and infrequent renters.