- College algebra to be removed from Southeast required curriculum (10/10/17)1
- State declares test results for schools invalid (10/4/17)2
- Cape Chinese restaurant purchases old Ponderosa property in Perryville (10/10/17)
- Child-custody advocate: State law needs fix to provide parents with more equal custody (10/12/17)
- One of Cape's oldest mom-and-pop restaurants opens in new location (10/10/17)
- Cancer will 'change your life, but it doesn't have to rule it' (10/8/17)
- Ships to stay docked in Cape a week longer (10/10/17)
- Past Rowdy the Redhawk mascot's identity revealed (10/15/17)
- Bills addressing equal child custody to be filed, legislators say (10/13/17)
- Scott City council passes measures to block treatment plant project (10/10/17)1
Netflix sends frequent renters to the back of the line
SAN FRANCISCO -- Frequent Netflix returners don't get more small-screen bang for their buck.
Called "throttling" by critics, the little-known practice means customers of the online DVD rental service who pay the same price for the same service are often treated differently, depending on their rental patterns.
"In determining priority for shipping and inventory allocation, we give priority to those members who receive the fewest DVDs through our service," Netflix's revised policy now reads. The statement warns that heavy renters are more likely to encounter shipping delays and less likely to immediately be sent their top choices.
Few customers have complained about this "fairness algorithm," according to Netflix CEO Reed Hastings.
Netflix typically sends about 13 movies per month to Manuel Villanueva's home in Warren, Mich. -- down from the 18 to 22 DVDs he once received before the company's automated system identified him as a heavy renter and began delaying his shipments to protect its profits. The same Netflix formula also shoves Villanueva to the back of the line for the most-wanted DVDs, so the service can send those popular flicks to new subscribers and infrequent renters.