- Legal discrimination complaint, ethics complaint filed in Scott City government (3/22/17)11
- Business notebook: Cape native goes from farm to mobile-food operation (3/20/17)1
- Mall aboard: Future requires evolution at West Park Mall (3/24/17)9
- Former Scott City administrator: 'I was forced to resign' (3/21/17)6
- Triplett manslaughter case set for July 2018 (3/21/17)2
- Former Southeast softball coach sues Board of Regents; seeks damages and her job back (3/23/17)11
- Two people found dead in Advance house fire (3/21/17)
- Two local lawmakers back charter school bill; Perryville lawmaker objects to measure (3/19/17)22
- Two Cape men charged with second-degree murder of Grandi (3/21/17)2
- Cairo man pleads guilty to bank murders (3/17/17)1
Netflix sends frequent renters to the back of the line
SAN FRANCISCO -- Frequent Netflix returners don't get more small-screen bang for their buck.
Called "throttling" by critics, the little-known practice means customers of the online DVD rental service who pay the same price for the same service are often treated differently, depending on their rental patterns.
"In determining priority for shipping and inventory allocation, we give priority to those members who receive the fewest DVDs through our service," Netflix's revised policy now reads. The statement warns that heavy renters are more likely to encounter shipping delays and less likely to immediately be sent their top choices.
Few customers have complained about this "fairness algorithm," according to Netflix CEO Reed Hastings.
Netflix typically sends about 13 movies per month to Manuel Villanueva's home in Warren, Mich. -- down from the 18 to 22 DVDs he once received before the company's automated system identified him as a heavy renter and began delaying his shipments to protect its profits. The same Netflix formula also shoves Villanueva to the back of the line for the most-wanted DVDs, so the service can send those popular flicks to new subscribers and infrequent renters.