Does your business need an online marketing makeover? Wondering if you should be in Facebook and Twitter, and whether or not these tools can help you make money? rustmedia and the Southeast Missourian is hosting two free seminars with national online marketing and social media expert Shannon Kinney April 16 at the Concourse Center in Cape Girardeau.
Today, local businesses are investing in websites, social media campaigns, search advertising, video and other tactics to engage their consumers. But many don't have the time or resources to do it right, said rustmedia director Gary Rust, II.
"If you're confused by all of the options and looking for real-world answers, this seminar is for you," said Rust. "You will walk away with a basic understanding of how social and traditional media work together, what online tools are best for you, and have a plan to implement your goals."
With two times to choose from, attendees are encouraged to sign up early as seating is limited to allow for questions and the sharing of an online reputation report tailored to each pre-registered business.
"Those who register before April 9 will receive a free study that shares their business' online reputation and ranking against local completion," shared Donna Denson, advertising director of the Missourian. "This valuable report gives a snapshot of how others see their business and competition online locally, remembering that even if you are not online, your reputation is."
"This is the second in a series of resources rustmedia and the Southeast Missourian plan to host, helping local businesses better market themselves," Rust said. "You can count on it being a dynamic session and one not to miss. Shannon is a leading expert on social media with more than 15 years developing successful online marketing campaigns. She has consulted to businesses as big as Google and as small as a mom-and-pop corner store. Now she is a sought after speaker nationwide. We are pleased to host her presentation as a free resource to local businesses."
What will be covered:
* Social media marketing (Facebook, Twitter, Google+, Youtube and more)
* Ways to improve your web site performance on search engines
* How to manage your reputation online
* How marketing online complements and differ from traditional media
* Examples of businesses doing a great job and generating revenue
* Ways you can implement these strategies yourself if you'd like