Buffalo Wild Wings may soon be using iPads in it's 830 locations.
Sports Bar/Restaurant chain Buffalo Wild Wings is expanding a pilot program in which customers place orders for food and drinks via Apple's popular iPad right from their table. The iPads are being encased in sturdy cases from Hubworks. Tim Murphy (director of international business for Buffalo Wild Wings) confirmed the details in a chat with Computerworld saying they have already been tested at a Toronto location with 20 tablets, but will soon be in a Minneapolis restaurant. "Ultimately we are trying to use the technology to enhance the customer experience," Murphy said. "People are familiar with iPads, iPhones and Android tablets, so this would enhance that."
In addition to being able to order food and drinks electronically, the iPads also enable customers to check their social media accounts (i.e. Facebook and Twitter), as well as play games. The chain hopes to determine through testing whether the monster popular Apple device would be better used for entertainment or for purchases. If entertainment becomes one of the primary uses, the restaurant could begin selling advertising from local businesses to display on the iPads. By allowing customers to order directly from the table, it will free up the restaurant staff to do other tasks like promote food or drinks, interact with more guests, and increase food/drink order accuracy.
The case from Hubworks has a charger built into its protective case, giving the iPad up to 16 hours of battery life, and it also features a credit card reader for authorizing transactions. Plus the case has a built-in kick stand for easy viewing on a table and the option to be wall mounted for extra security.
Buffalo Wild Wings has a total of 830 locations worldwide, including Cape Girardeau, Sikeston, and Poplar Bluff.