Several major retailers are preparing to open their doors at midnight on Black Friday for the first time this year and for good reason it seems.
According to the International Council of Shopping Centers and Goldman Sachs 34 percent of consumers said they plan to shop on that day.
That number is up slightly over last year when 31 percent of consumers indicated that they planned to shop and significantly up over 2009's 26 percent.
This year, Target, Best Buy, and Kohl's will open at midnight for the first time. Although an online petition asking Target not to open that early, started by employees, had garnered 100,000 signatures in two weeks.Macy's, which opened eight stores at midnight last year, is opening all of its 800-plus stores nationwide at that time this year.
Some retailers, including Wal-Mart, Toys R US and Old Navy plan to open for limited hours on Thanksgiving Day and 16 percent of consumers indicated that they would take advantage of that by heading out to shop.
Just like last year, I'll be out and about talking to shoppers and retailers and tweeting with the #semoblackfriday tag.
I encourage you to use this tag too and tell us about the deals, the lines and all the Black Friday fun you're having.
We'll print the best of these #semoblackfriday tweets in our Sunday, Nov. 27 issue.
I'll also be watching for your tweets and re-tweeting them to my followers. You can find my twitter feed on our website or at twitter.com/semissourianbiz.