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Would you buy diapers online?Posted Wednesday, May 19, 2010, at 11:49 AM
Procter & Gamble Co. launched a new website today where consumers can buy its products direct.
The Associated Press reported the new "eStore" is up and running for the general public after months of testing. The website features P&G's household brands including Tide detergent, Pampers diapers, and Olay skin cream.
P&G insists the venture's main goal is to learn more about online shopping, and not to compete with stores and online retailers that also sell its products, the AP reported.
The site offers $5 flat-rate shipping and also digital coupons.
Here's the link to the store: http://www.pgestore.com
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Melissa Miller is business editor at The Southeast Missourian. A graduate of the University of Missouri Journalism School, she's worked as a reporter, photographer, editor and as the executive director of two not-for-profit organizations. After living in Michigan and then Indiana, she moved back to her hometown of Jackson, Mo. In addition to writing daily stories for The Southeast Missourian, Melissa coordinates editorial content each month for Business Today. Business Today is a monthly publication for southeast Missouri's business community. Monthly themes include health care, agriculture, women in business, technology and more. Business Today is direct mailed to business owner and managers throughout southeast Missouri and southern Illinois. Follow her updates on local business developments at www.twitter.com/semissourianbiz or on Facebook at www.facebook.com/MelissaMillerSoutheastMissourian