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Panera posts calorie counts.....I don't think I want to know!

Posted Thursday, March 11, 2010, at 9:24 AM

Panera Bread will be the first nationwide chain to voluntarily post calorie information at all of its company-owned restaurants, the Associated Press reported yesterday. The move is notable in the fast-food industry that had historically opposed requirements to post calorie counts.

Cape Girardeau's Panera location was actually a test market for this program and has had its calorie counts posted for the past two months.

In a country that already has chronic obesity rates, will this information make a difference to customers? If they know the soup has 100 calories, compared to a panini with 400 calories, will they make the healthier choice?

Will it make a difference the next time you're standing at the order counter?

It will be interesting to see if other restaurant chains follow Panera's lead and begin posting more information about the health of the foods we're all eating.


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This is without a doubt my very favorite place in town to eat and relax away from home and hounds. I am not surprised they are taking health seriously by letting people know the calories in the food and drinks they buy. The local managers and employees are all very personable, trying to know their customers and preferences, making sure we lack for nothing if they can help it. When I occasionally stop in the Festus bakery, they, too, tend to remember me. Amazing. Good for Panera and St. Louis Bread - however that works :).

-- Posted by silverwalk on Fri, Mar 26, 2010, at 2:16 PM


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Melissa Miller is business editor at The Southeast Missourian. A graduate of the University of Missouri Journalism School, she's worked as a reporter, photographer, editor and as the executive director of two not-for-profit organizations. After living in Michigan and then Indiana, she moved back to her hometown of Jackson, Mo. In addition to writing daily stories for The Southeast Missourian, Melissa coordinates editorial content each month for Business Today. Business Today is a monthly publication for southeast Missouri's business community. Monthly themes include health care, agriculture, women in business, technology and more. Business Today is direct mailed to business owner and managers throughout southeast Missouri and southern Illinois. Follow her updates on local business developments at www.twitter.com/semissourianbiz or on Facebook at www.facebook.com/MelissaMillerSoutheastMissourian

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