The Way Words Are Used

I listen to a lot of Cardinal baseball on the radio. I take it in while doing other things, like staining a deck. It passes the time well. There are two commercials, one for a wrecker service, another for a car dealership, that are starting to bug me.

The wtecker service radio ad goes along fine until the very end when the ad copy has the announcer say, "Trust me." Well, those two words invalidate everything before it. The circle of people I truly trust is exceptionally, microscopically small, so a 30-second commercial isn't going to crack that shell.

The car dealer ad also ends jarringly. After listening to commercial copy that is just fine, the spot ends with the announcer saying, "Remember, if the back of your car doesn't say XXXXXX, you paid too much." In other words, I guess I'm an idiot for buying a car from some other dealer. I'm a money-wasting fool, the ad is telling me. Insulting the listener - is that really the way that business wants to go here?